Daria Latukha
Communications manager in Kyiv, Ukraine
About
3+ years in developing, implementing, and managing communications strategies.
Work Experience
2022 — Now
Account Manager at Saatch&Saatchi Ukraine
2021 — 2022
PR-manager at MSL Ukraine
- Coordinated and managed various projects for international brands via influencers, TV, radio, and digital projects;
- Developed and executed influencer marketing strategies and creative campaigns;
- Wrote and edited articles, web content, and publications for internal and external audiences;
- Collaborated with media to encourage company and product coverage and promote brand mission and values;
- Developed innovative marketing and PR strategies;
- Prepared dozens of CEs and documents for various projects.
Clients: LVMH (Hennessy), P&G (Oral-B), First Lady's Office, Alcon, Piraeus Bank, Unity Bars.
2018 — 2021
PR-manager at J&I
- Developed and executed a PR-support strategy for a governmental event.
- Was fully responsible for the influencer project for an international brand, that gained 1m+ reach in total.
- Took part in developing and executing 1 year long PR-project, that was meant to change peoples' opinions about a certain category of products.
- Took part in developing ideas for the first relays among influencers on Instagram in Ukraine and was fully responsible for the execution (the project was prepared for the international sweets brand);
- Prepared and presented winning tender ideas.
Clients: Ferrero Rocher, Raffaello, Tic Tac, Nutella, Beiersdorf (NIVEA, NIVEA MEN), Shell.
2018 — 2018
Creative Copywriter at Freelance
Writing
Education
2017 — 2021
Bachelor of Public Relations, Advertising, and Applied Communication at Taras Shevchenko National University of Kyiv
Certifications
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