Danila Kropotkin

Danila Kropotkin

Product Design in Bali, Indonesia, He/his

About

Lead Product Designer crafting useful digital products for millions.
I’m looking for the middle between business tasks and users convenient. I enjoy working on product design, design system and design team creating.

Work Experience

2023 — Now
Switzerland, Zug
  • Led a major redesign of the Neobank-app, enhancing its accessibility and usability for cryptocurrency beginners, including features like multisend to simplify cryptocurrency storage.

  • Hired the new team, build a new process, that increased product development efficiency, and personalized the approach by assigning each designer to a specific product.

  • Developed and implemented a design system, reducing web-design deployment time from one month to two weeks, which boosted overall team productivity.

  • Actively participated in the development of strategic plans and the company's vision with management, defining long-term goals and directions.

  • Initiated and conducted internal hackathons and brainstorming sessions, promoting a creative environment and team work.

  • Improved the efficiency of the design department and worked closely with the development team to enhance collaboration.

2021 — 2023
Russia, Moscow
  • Led the redesign of VK ID: auth, account and restore, resulting in a 33% reduction; conversion in auth increased from 81% to 95%: conversion in targeted actions increased in 3.17% after account redesign.

  • Worked to improve user experience of VK ID with 90M+ MAO

  • Took part in to develop the new vision for VK Ecosystem closely with PM’s

  • Hired new team members, created onboarding process in design department

  • Contributed to the design system

2020 — 2021
Russia, Saint-Petersburg
  • Led the design of bank resource control-system (ATM, Mobile & Web) from early concepts to high-fidelity user flows

  • Developed and implemented the design system for internal interfaces

  • Collaborated with developers and QA to build and ship the useful product solutions

  • Interviewed users to checking helpful of our improvements

  • Checked out with developers to ensure a pixel perfect work

2019 — 2020
Russia, Saint-Petersburg

Contact

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