About
As a seasoned email developer and marketing strategist with over 9 years of experience, I am adept at working collaboratively with cross-functional teams to create effective email marketing designs and innovative solutions that resonate with target audiences. I have a keen awareness of email trends, growth opportunities, and business objectives, and I am committed to leveraging this knowledge to deliver exceptional results for my clients.
Contact
Work Experience
Strategized with clients and collaborated with their teams to fine-tune their current digital communications focusing on growing their revenue through email.
Implemented a redesign of over 100 emails at Keurig with a focus on accessibility, personalization, and clear customer messaging
Led multiple digital campaigns collaborating from brainstorming to tactic strategy development, created concept designs, focused on details for final graphic creation, and launched the campaigns.
Strategized on social content, working to increase reach and consumer interactions. Additionally, I created gifs, videos, and static graphics for use across multiple social media channels for organic and paid ads.
Contributed to the evolution and strategy of design campaigns for multiple clients, focusing on how to utilize data and research to create more engaging content for consumers.
Conceptualized and designed new websites and landing pages to gain qualified sales leads for agency clients, whose focus was high-value sales.
Improved customer retention with new design strategies in email blasts focused on customer journeys throughout different stages of the decision buying process.
Implemented email journeys focused on increasing return reservations, which resulted in an 8% increase in rebooking and an increase in bookings to similar resorts in the company’s portfolio.
Education
Graphic Design focus and Marketing minor