Work Experience
- Successfully partnered with Product Management to prioritize platform initiatives and drive the creation of new product features and improvements.
- Managed a cross-functional team of 5 Developers and 1 QA, overseeing the product domain including backlog management and KPIs, defining short-term work priorities in an agile environment.
- Co-created user stories with the technical team, including relevant acceptance criteria to clearly articulate customer needs.
- Championed discussions around trade-offs and time investment within the development team and tech leads, driving alignment and results.
- Coordinated and delivered ongoing project efforts, including dependencies, release testing, sign-off, and production roll-out, ensuring timely delivery and adherence to acceptance criteria.
- Took ownership of the roadmap for the assigned product domain, managing the backlog and ensuring correct prioritization in line with business value.
- Represented the voice of the customer by communicating their needs to stakeholders and aligning goals to ensure requirements were collected and prioritized.
- Contributed to the design of user interfaces for video slot games, working closely with game owners to align with requirements, limitations, and design constraints.
- Utilized my expertise in player behavior and preferences to inform design decisions and drive player engagement.
- Designed wireframes, prototypes, and high-fidelity visuals to effectively communicate proposed design solutions.
- Improved designs through iterative testing and stakeholder/user feedback, ensuring a seamless player experience.
- Created and maintained design guidelines, style guides, and component libraries to ensure consistent and efficient design across all video slot games.
As part of the Games PO organization:
- Conducted various in-house player research activities, including focus groups, surveys, and usability testing, using tools such as Tobii Pro Glasses 2 Wearable Eye Tracker and SurveyMonkey.
As part of the Platform PO organization:
- Worked closely with Product Owners to ensure design alignment with business goals and product roadmap.
- Led several key initiatives through the entire product design lifecycle, including user research, design, and validation (Back Office, PlayUI, and Cashdrop).
- Designed and refined user-centered solutions as a key contributor to the Platform Development Teams, utilizing tools such as Sketch, InVision, and Framer to create compelling user journeys and design prototypes.
- Collaborated with cross-functional teams following agile methodologies and Jira to ensure seamless project execution and delivery of assets.
- Promoted a user-centered design approach and acted as a point of contact for UX-related questions within the company.
- Mentored one junior designer during their internship at NetEnt.
- Worked within the Technical Sales Support Department at HQ and collaborated with cross-functional teams from other regions
- Conducted user research to understand the needs of Ericsson's sales teams from different regions
- Provided design solutions for two end-user web applications to address the identified needs
- Contributed to the design process by creating wireframes, prototypes, and high-fidelity visuals
- Collaborated with development teams to ensure the seamless implementation of design solutions
- Conducted user testing to validate the design decisions and ensure the usability, and alignment with user needs
- Presented design solutions and research findings to stakeholders and obtained their feedback for further improvements
- Acquired hands-on experience with tools such as Sketch, InVision.
Education
Specialisation in mobile and ubiquitous interaction with courses in design, development and implementation of mobile and physical interaction.
The summer school addresses technologies for smart cities including transport and vehicle technologies, smartphones and location-based services, city dashboard, open data and big data and semantic web technologies, privacy and security, cloud, Internet of Things, smart urban furniture, simulation, gamification and augmented reality.
EIT Digital Master School
The programme focuses on study, design, development and evaluation of novel user interfaces and interactive systems taking into account human aspects, at the cognitive and sensory-motor levels, technological aspects, as well as business aspects.
First Class Honours
Projects
What does it take to redesign a familiar, decade-old interface without losing players’ trust?
Short answer: examine player behavior and address the challenges they encounter. Get comfortable and let me guide you through this redesign journey.
Tommy is a low-poly construction set composed of various types of blocks of different shapes and sizes that can be joined together thanks to magnets on the inside. Triangular faces invite the player to build completely different constructions than the traditional squares. We also explored how technology can contribute to the creative development of children and added some electronics to the main component of the set to make the game more challenging. Moreover, a small story-telling component is included, giving personality to the actual toy.
Side Projects
Writing
TEI '16: Proceedings of the TEI '16: Tenth International Conference on Tangible, Embedded, and Embodied Interaction. February 2016. Pages 738–742
Human-Computer Interaction, Master of Science in Engineering - Computer Science and Technology