About
brand and design director from Barcelona, with a big passion for visual arts. I consider myself an accurate designer with a strong vision and a distinctive eye for detail and style. I enjoy working with people but mostly learning from them. I believe one can be inspired even by the most unexpected thing, situation, or feeling, and that these lead to truly creative and unique work.
Projects
Launching Flodesk's new brand identity, inspired by the people we serve and created in collaboration with DIA studio and Optimo.
Side Projects
first creative gathering—a curated evening featuring live music by arnau obiols and a live painting with mireia ruiz, creating together the outcome of an unpredictable canvas. the event took place in la fábrica moritz, an impressive open-door brewery remodeled by jean nouvel in the center of barcelona.
Writing
A great rebranding is less about remaking your identity and more about becoming closer to who you already are.
Color has more effect on our subconscious than we could ever imagine. But it is one of the main areas where some designers miss the opportunity to develop a good concept and define a set of rules for their use. In this article, I share the story behind Typeform's colors and every decision we took to develop its palette.
Designing a beautiful sales page that converts is a delicate balance between art and science. In this excerpt, I share my section from a recent article on creating effective checkout pages with Flodesk.
Work Experience
design director at flodesk –an intuitive email marketing platform that helps small business owners and creative entrepreneurs design emails people love to get.
besides working at flodesk, i enjoy creating pieces for my personal clients. focusing on visual arts and graphic design, my work includes art direction, visual identity, editorial content, and visual concepts among other creations.
senior visual designer at typeform's brand team –a no-code saas platform with thoughtfully-designed tools that help companies grow their business by engaging with their audience. offering people-friendly forms, quizzes, surveys, and asynchronous video solutions, typeform turns digital interactions into human connections.
a creative independent team founded by joan gallifa and dani vergés in barcelona –helping brands create and strengthen relationships with customers, users, employers, and society at large.
barcelona's guide for design and architecture students from usa.
Education
art direction course at chelsea college of arts, london. course taught by rosie davenport and phil woodford
front end web development course
front end web development course
art direction and photography workshop with Andoni Beristain
workshop "modular type. an open source experiment" with raquel quevedo