Education
Work Experience
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Managed Bloom.express, overseeing product upload and promotions, analyzed website performance, and collaborating on UX/UI solutions with stakeholders and developers, driving website revenue growth by 65%
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Redesigned the website interface to improve usability and aesthetics, 20% increase in conversion rate 75%
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Optimized web pages for speed, SEO, and user experience, leading to a 78% traffic increase.
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Collaborated seamlessly with cross-functional editorial and video teams to deliver visually compelling content and video assets.
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Designed visual content and motion graphics tailored for Facebook and Instagram posts, resulting in a significant boost in social engagement by 60%.
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Established comprehensive standards for video assets, enhancing brand consistency and ensuring a cohesive visual identity.
Projects
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Developed mobility solutions to reduce cognitive distractions and enhance attention spans, resulting in 5+ new features for electric bikes.
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Collaborated with Ford and New York Design Factory, implementing 10 ideation techniques.
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Developed physical interactive display and interactive web-app for improving real-time water quality awareness on university campuses for 100+ students:
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Led design for a web app. Conducted user research, design and development with 5 team members:
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Collaborated with BlueColab of Seidenberg School of Computer Science and Information Systems.