Christian Hertel

Christian Hertel

About

With my roots planted deep in agriculture and my expertise flourishing at the crossroads of technology and marketing, I'm on a mission to reshape the way we see Ag-Tech.

As the VP of Corporate Marketing at Addium, I didn’t just guide a post-merger brand unification—I engineered a cohesive vision that now speaks to a global audience. Over the past decade, I’ve consistently delivered real results:

- 3-digit YoY growth in the complex world of ag-tech
- Launched tech brands that have left an indelible mark worldwide
- Pioneered strategic breakthroughs across agriculture, cannabis, food, and pharmaceuticals

My philosophy is simple: deliver value first, and success follows. By focusing on solutions that matter—those that serve the growers and ag professionals—we can avoid getting lost in the tech noise.

Specialties:
- Building Ag-Tech brands from the ground up
- Navigating post-merger integration with precision
- Driving value-driven, tech-enabled marketing strategies
- Spearheading integrated marketing & sales for ag innovation
- Go-to-market strategies that make an impact
- Fueling growth in the agricultural sector
- Leading the digital revolution in traditional ag businesses

Recognized with accolades like the Red Dot, Clio Awards, and Golden Lions, I bring a strategic and creative edge to everything I do.
My vision? A future where technology doesn’t complicate agriculture—it empowers it. From sensors to software, I’m passionate about harnessing Ag-Tech to create meaningful, lasting change in how we feed the world.

Let’s connect. Let’s innovate. Let’s grow.

Projects

Awards

2023
ADC Germany - Grand Prix from AROYA
2022
Cannes Golden Lion - Bronze from METER Group
2021
Clio Awards - Golden Clio from METER Group
2021
Cannes Golden Lions - Silver from METER Group