## **Revamping the Home Page of a Venture Capital Firm**

**Platform:** Web Page (Mobile to follow)

**Roles**: UI Designer

**Tools Used**: Figma, FigJam

<hr></hr>

In this case study, I will delve into my role as a UI designer in revamping the homepage of a venture capital firm *inspired* by Kaya Founders. The existing homepage of my reference needed a revamp as it was lacking the flair that comes with venture capital firms.

This is only a UI exercise and **not a commission** for Kaya Founders or any other venture capital firms. All assets are free of use from various stock sites and all copy are my own.

### **The Problem**

Fortunately, the reference website has consistent branding and content that I could build off of. However, as a first time visitor, and not necessarily the target market of the website, I was a bit overwhelmed. There was a lot of information that needed better layouts, cleaner UI, and eye-catching designs.

### **The Process**

**Pre-Design**

I took upon myself to redesign this home page within a few days. I started with the actual content of the website.

What kind of information needs to be group together?

What type of content needs a spotlight of its own?

How can I better use the assets to highlight the company’s offerings?

**Design**

I decided to look into various websites, not necessarily within the sphere of venture capitalism. I wanted to look for something that better fits the branding and goal of a venture capital firm in Southeast Asia.

### **Final Output**

Here’s my final output after taking the time to fix the content of the reference website, reviewing their current color palette, and framing the redesign of the entire page.

**Color Palette**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FrV0gcV2ae3W4PH0cefbRvlbAXWg1%2FSw74wiw87Jm2PHHIqfGs%2F278fc352-dcf6-4342-90ef-87aa15aacab7.png?alt=media&token=6dd014ce-f978-4778-bf07-45aa95b01453","id":"278fc352-dcf6-4342-90ef-87aa15aacab7","width":1038,"height":228,"filename":"KF Color Palette.png","type":"image/png","caption":"","border":false}]}
```

I used more or less the same color palette, and I made sure that the font colors are more legible in both dark and light backgrounds. Currently, the reference website has a light background, while the redesign has both.

**Typography**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FrV0gcV2ae3W4PH0cefbRvlbAXWg1%2FSw74wiw87Jm2PHHIqfGs%2F0ef0dd58-4d5d-4489-9028-f3f7eb6a7f93.png?alt=media&token=6c18e9d8-2454-4854-a28c-a1cc2a66578d","id":"0ef0dd58-4d5d-4489-9028-f3f7eb6a7f93","width":731,"height":638,"filename":"KF Typography.png","type":"image/png","caption":"","border":false}]}
```

Used the same header font and changed the Body and Subtitle fonts to match.

## **Final Designs**

You can zoom in and out to see the details, or click on the link below to view the full design and the before and after comparison.

Here's a [recording](https://www.loom.com/share/f65e68e5505341f78d09f9d53d33f45f?sid=6ab21802-5de4-4d6f-9e25-4c8f055f21a9) of my design.

```cv
figma
{"url":"https://www.figma.com/proto/uOz3QtMt3VLDJ8t2MnSK7E/Venture-Capital-Firm-Home-Page-Redesign?page-id=1%3A207&node-id=1-208&node-type=frame&viewport=925%2C616%2C0.11&t=eGyYoYiBZRcKs2Nt-1&scaling=scale-down-width&content-scaling=fixed"}
```

Revamping the Home Page of a venture capital firm

Product Designer

Chloe Villavelez

Chloe Marie Villavelez

Chloe Marie L. Villavelez

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The Bills Payment flow needs to be shortened considering that it is a task the users do at least once a month for each of their customers, or their sukis.

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In this case study, I will delve into my role as a UI designer in revamping the homepage of a venture capital firm inspired by Kaya Founders. The existing homepage of my reference needed a revamp as it was lacking the flair that comes with venture capital firms.

Find the full case study [here](https://www.notion.so/Home-Page-Redesign-for-a-Venture-Capital-Firm-UI-Design-ad4b912c78c94df8ab8bef90ecf166f5?pvs=4).

Home Page Redesign for a Venture Capital Firm (UI Design)

As a UI/UX designer, part of my job is collaborating with developers. Having a basic understanding of HTML, CSS, and JavaScript has helped me communicate better with our developers because I now understand the constraints, blockers, and concerns they have with the deployment of my designs.

Weather Forecast App + Other Coding Projects

* Strategic Design Leadership: Spearheaded UI/UX design initiatives, defining and executing design vision for complex projects across diverse industries.

* Client Collaboration: Built strong client relationships, translating business objectives into exceptional user experiences through collaborative design processes.

Lead UI/UX Designer

* Redesigned and enhanced VoyceMe's design system, optimizing visual consistency and streamlining the design process.

* Spearheaded web-related design initiatives, driving impactful user experiences and aligning design with business goals.

* Pioneered the implementation of social and gamification features at VoyceMe, boosting user retention and engagement levels.

Mid-level Product Designer

* Improve existing UI and UX for the backend system

* Collaborate with stakeholders to enhance and implement design practices within the company

Product Designer (UI&UX)

* Create mobile designs for E-Negosyo Services of GrowSari app

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CHLOE VILLAVELEZ

2024