About
A versatile and passionate designer who provides thoughtful and innovative design solutions that drive visitor conversions, improve usability and extend usage. Integrates technical prowess with human-centric design practices, going beyond aesthetics to deliver a lasting and positive impact on the business and end-users.
Fluent in design ideation, storyboarding, UX/UI design problem-solving, design systems thinking, and WCAG compliance. Works well cross-functionally and possesses excellent interpersonal communication skills, fostering strong relationships at all levels. Most recent projects have resulted in positive business outcomes, including a significant increase in weekly app engagement and subscriptions to The New Yorker's flagship newsletter.
Work Experience
Influenced subscriber behavior to use The New Yorker app by
providing experiences and services that deepen trust and engagement and grow the active user base.
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Partnered with editorial, content and product design teams to develop product strategies and concepts to grow the business and solve complex interactive problems.
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Worked closely with engineering on feasibility assessments prior to development.
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Utilized Figma for end-to-end product design, from ideation to high-fidelity prototyping.
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Performed UX research, A/B testing and developed subscriber questionnaires and user diaries to generate qualitative and quantitative user data.
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Provided VQA feedback on product builds to ensure designs were grounded and scalable.
Managed design and product delivery for key projects, prioritizing functionality improvements to ensure timely launch. -
Built design system for native apps (iOS and Android) including documentation, tokens, and component libraries to ensure scalability, consistency and efficiency between design and engineering workflows.
Key metrics for high-impact projects:
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Puzzles & Games feature – saw an 11% gain in weekly game sessions.
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Audio tab launch – reported a 9% increase in weekly audio sessions and 7% increase in overall app weekly active users.
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The Daily newsletter redesign – grew the newsletter list to 2.4 million, making it the largest single newsletter at Condé Nast.
Raised student class engagement and guided designers in the early stages of the graphic design program.
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Collaborated with department faculty head on curriculum development, elicited course feedback from students, and provided insight on course improvement opportunities.
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Instructed an online letterform and design fundamentals course.
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Coached students in their development of design concepts and use of tools and techniques.
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Reviewed design projects and assigned grades based on precision, effort, and engagement.
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Mentored and provided career path guidance to students.
Results from supporting the university included:
Close to 90% of the students passed the course, and I was invited back each semester to teach the design course.
Ensured client satisfaction by meeting brand expectations and accomplishing business objectives through digital products.
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Worked on branding, art direction, and web design for high-end fashion and hospitality brands.
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Performed competitive analysis research, and designed pitch decks for sales team presentations.
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Showcased creative directions with high-fidelity designs and prototypes, and led review of design with key stakeholders.
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Maintained brand consistency through client projects to guarantee cohesive design systems between all customer touch.
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Managed client timelines for multiple deliverables for all assigned projects.
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Collaborated with developers by writing user stories, annotating designs, and testing builds.
Results from designing for King & Partners included:
Closed approximately 65% of all client pitches, and experienced a high level of client retention and referrals.
Education
Magna Cum Laude