Chaithanya Reddy

Chaithanya Reddy

Product Designer in India, He/Him

About

A self-taught developer-friendly Product Designer obsessed with Design Systems. Loves complex products. Aspiring DesignOps Practitioner.

Contact

Twitter
LinkedIn

Work Experience

2024 — Now
Toronto, Canada

Taking care of all the design side things.

2022 — 2024
Bengaluru, Karnataka

Dec 2022 — Jan 2024

Building one of the most sophisticated multi-brand design system by working in Systems of Interaction Team focusing on Component Architecture while learning about Tokenisation.

• Developed and implemented scalable design systems, encompassing UI components, templates, and documentation tailored for future expansion.
• Collaborated effectively with a cross-functional team consisting of researchers, product designers, technologists, and business experts to efficiently apply, evolve, and maintain the company's Design System.
• Ensured consistency and efficiency in design deliverables across multiple products and services, prioritising usability, accessibility, and optimisation.
• Utilised customer insights and analytical data to guide the development of essential components and design patterns.
• Spearheaded the design vision and frameworks to promote the widespread adoption and enhancement of the Design System across the company.
• Served as the primary authority on Design Systems within the organisation, responsibly educating others about best practices, promoting collaboration between design and development teams, and providing insightful recommendations.

2021 — 2022
Bengaluru, Karnataka

Oct 2021 — Dec 2022

  • Worked on the Platinum experience of BYJU'S to adopt the existing designs to match the Design System formed.

  • One of the seven mentors to guide the freshers to align them with the Studio's design practices.

  • Built an Interface Inventory with internal documentation for one of the world’s largest Edtech companies — BYJU’S.

  • One of the two designers who worked on the lollypop.design (company website) while coordinating with Project Managers, Marketing Team, Content writers, and Front and Backend Developers.

  • Formulated and structured the Onboarding tasks to help newly joined employees blend in with the team.

  • Worked on Proof of Concepts to turn leads into potential clients

  • Built an internal Figma Library (toolkit) for creating information architecture and wireframes to help UX Designers increase their efficiency.

  • Gave three internal talks (PopShares) to align the team with best practices in UI Design

  • Received two recognitions in the span of 6 months namely "New Kid on the Block" and "The Great Speaker"

2021 — 2021
Bengaluru, Karnataka

May 2021 — Sep 2021

Solvendo is a Fintech company that is aiming to digitalize the Insolvency Resolution Process. I worked on PrePack Insolvency during my tenure.

  • Worked on the calendar events, voting UI, voting results UI, Dashboards with Vanilla states and content-packed UI, Error 404, default email reply design, gamifying the forms, Logo loaders, motion design and micro-interactions for all the pages, revamped the parent company website A2JTech.

  • Closely worked with Design Head to improvise on the designs by bringing cohesiveness to the platform.

  • Built a Figma Library that accelerates the onboarding easy for the new design recruits to adapt and achieve consistency.

Projects

2022

Conducted a detailed design audit as well as a small ratio of technical audit as well. Post the audit, created a Mood Board to give a gist of the design sensibility that the project should go on.

2022

Responsible for designing interfaces of the modules for Stanza Living Mobile App. Some of the modules include Stay: Food, Payment and contract details, End contract, Payment history, Profile, and Cafe modules.

2022
  • Created a UI Kit for SSBeauty eCommerce website - India's leading fashion store. The goal of the kit is to simplify the tedious work for the developers by representing each component with precise specifications.

  • Was also responsible for designing some of the pages for the website (both desktop & mobile) and the App.

2022
  • Responsible for maintaining the SEO Pages. Created a style guide and a UI Kit for my team of three to rapidly design the pages.

  • Was also responsible for adopting the design system for the existing design for the platinum experience of BYJU'S.

2022

Created a design language for the entire website. Was responsible for designing the Cyber Security and inner service pages.

2022

A comprehensive live course that I have built to learn Figma in the most personalised way possible.

2021

Responsible for designing SME Community pages, UI Kit, Style guide and micro animations.

2021

MOCKitUP helps you to create highly customisable mockups (over 100,000+ combinations) within a few clicks. The mockups are customisable to any phone of your choice.

2021

A sole designer working on the Prepack insolvency process for India. During my tenure, I was responsible for UI, Motion, Prototyping etc.

  • Worked on the calendar events, voting UI, voting results UI, Dashboards with Vanilla states and content-packed UI, Error 404, default email reply design, gamifying the forms, Logo loaders, motion design and micro-interactions for all the pages, revamped the parent company website A2JTech.

  • Closely worked with Design Head to improvise on the designs by bringing cohesiveness to the platform.

  • Built a Figma Library that accelerates the onboarding easy for the new design recruits to adapt and achieve consistency.

Side Projects

Ongoing

A personal project to expose myself to the hyperobject - Design Systems.

2022

A concept feature that enables the users to save the privacy settings when posting a WhatsApp Status.

2021

A discontinued curriculum after realizing that YouTube teaching is not my cup of tea.

Writing

2022

The articles I write.

Certifications

2022

Figma Academy is for designers who have a solid foundation but want to go beyond the theory and develop practical strategies that push their craft further.

2021

Typography Masters™ is the course for UX/UI designers and non-designers where you'll get all the secrets of typography for web design, web and mobile apps, including the ones nobody talks about.

2021

Secured 1st place in the Bluelearn Designathon conducted on Aug 8th, 2021.

Speaking

2022

An internal talk at Lollypop Design Studio where I shed some light on design systems. I spoke about why UI Kits are perceived as design systems. What separates design systems from Kits and component libraries.

2022

An internal talk at Lollypop Design Studio where I discuss the things that designers often neglect or ignore while designing interfaces. I also throw light on Visual balance, Rhythms in design etc.

2021

An internal talk at Lollypop Design Studio where I discuss the less-known ways of using Figma efficiently. Some workflow tips to increase productivity.

Education

2017 — 2021