About
I design interfaces that sell products - activate users - make complex technologies accessible - and embrace human brilliance.
Let’s connect!
Projects
A concept created to tackle smartphone addiction that enhances the user experience surrounding the creation of your own smartphone habits.
Check & Reflect is a redesign of the existing Albert Heijn ecosystem, that teaches its customers about the sustainability of animal products and allows them to reflect on themselves in order to develop a more sustainable lifestyle.
Newcastle Connect is a conceptual addition to the infrastructure of Newcastle, the UK created to increase bicycling in the city. It utilizes the local bus network to transport bicycles for bicyclists who experienced problems with overcoming the height differences in the area.
Side Projects
For my minor 'Amsterdam & European Cities' I chose to research a vital part of urban life that seemed underacknowledged: The audial part. I created a podcast about my journey to find Amsterdam's most iconic sounds.
Writing
Some of my thoughts on how to anticipate the technologization of our society.
Work Experience
I’m leading the product design team, directing initiatives like new user activation & sharing insights.
→ Strategically conceptualizing and redesigning the complete NEXT app with a focus on differentiating it in the market
→ Optimizing innovation-led feature creation by hosting team brainstorms and collaborations on the agile workflow
→ Kick-started a design research approach to relate innovation and creation to customer interview insights effectively
I collaborated on asset discovery features and overall platform design.
→ Created the foundational wire-flows, wireframes, and feature prioritization for an industry-first vulnerability mapping tool
→ Aligned front-end and UI design by creating an original reusable, flexible design system containing 1000+ elements
→ Designed the full product UI from scratch, including 25+ components and 50+ features, including a dark theme
→ Optimized Figma setup for systematic UX research flow, UI exploration, and < 1-month development implementation
→ Utilized adaptive communication skills to effectively host brainstorms and align members in a team of 20+ nationalities
→ Conceptualized, designed, and launched a company website within 2 months €4K under budget
Education
Graduated cum laude and 10/10 for my thesis