About
I am an accomplished creative strategist, storyteller and designer, adept in Advertising, Film Production and Post, and Systems Design with extensive expertise.
Projects
Primary focus on Product Strategy, UX and design elements within core product; centered around member groups and dashboard analytics through low to mid fidelity wireframing and UX research.
Developed an internal macOS tool that streamlines media management for projects within Avid MediaComposer (a non-linear editing application).
At the intersection of business, technology and product; I led Product Design (as Head of Video in spearheading a $1M live-production studio in NYC) for proprietary software to bring to life a solution that was at the time non-existent in live video and content production. This was an internal company tool for dynamic video input/output switching capabilities; and highly customized to our core company offering: dynamic, live content that is web first and agnostic towards content platforms (aspect ratios and format restrictions). This original programming content, which ran through this product, resulted in the launch of Tefi, exceeding 100K+ subscribers within the first 6 months and accumulating over 8.7M total views.