• Administered the entire product design life cycle, from wireframing and prototyping to final implementation, for Cymmetri, a leading IAM solutions provider in India.

• Managed four different teams, including Research, Design, Engineering, and Testing from Cymmetri, as well as two teams from BSE (more details about this in the case study).

• Created and documented a design system which resulted in a 30% increase in development speeds and a reduction in maintenance costs by 56%.

• Leveraged insights and user feedback to iteratively refine designs, resulting in enhanced user efficiency and usability.

• Project under NDA. Reach out to discuss viewing a detailed case study focused on one of the modules.

• Led the product experience for Summer, a restaurant POS solution, across web and mobile platforms.

• Identified critical pain points and areas for UX improvement through extensive user studies. Translated insights into intuitive information architectures and wireframe designs

• Established a design system "The Garnish" as we call it, with over 1000 components increasing product scalability by 40%.

• Created and documented end-to-end user flows covering 5000+ screens across all features. Detailed documentation aided cross-functional collaboration and future scalability

• The new product gained praise from all users and stands out from the rest of their competitors. Summer has acquired over 1000 new clients and has expanded to 3 new states.

• Led the rebranding initiatives for Cymmetri, a leading IAM consultant to elevate their brand strategy, visual identity, and market positioning.

• Redefined the brand strategy around the pillars of Trust, Innovation, and Excellence, aligning with their core values.

• The new visual identity reflected a modern, authoritative, and customer-centric brand image, to position them as a frontrunner in IAM solutions across India.

• Collaborated cross-functionally with teams to implement the refreshed brand across platforms, including website, marketing collaterals, sales materials, and corporate communications.

• This resulted in a 25% growth in brand recognition and a Net Promoter Score (NPS) of 60, demonstrating customer loyalty and advocacy.

• Reimagined Godrej Properties' Storyteller, enhancing its interactive 360° visualization platform for immersive property tours.

• Conducted user research, IA, and competitor analysis to inform optimized design decisions. Developed wireframes to guide the user journey and refine the user experience.

• Collaborated closely with Engineers and Product Managers from Godrej to ensure seamless integration of design solutions.

• The revamped Storyteller platform effectively showcased Godrej Properties' offerings, enabling users to explore virtual environments effortlessly.

• After launch, Godrej Storyteller saw an impressive 35% increase in user interaction.

• Contributed to the design and development of Glut's product for both web and mobile, a business communication platform. The startup is unfortunately not functional anymore.

• Managed and maintained a design system comprising over 200 components.

• Facilitated the creation of a final hand-off encompassing more than 1000 screens, ensuring seamless adaptability across diverse devices.

• Part of the team that ideated and executed print and social media campaigns for WhiteCoats, India's largest professional success platform for doctors.

• Launched 4 different online campaigns which led to an increase in new users, and hospital acquisition by 62% and 36% respectively.

• Played a key role in the visual design transformation of Foyr Neo, an advanced interior design software.

• Translated user research and insights into compelling and intuitive user interfaces.

• Played a pivotal role in scaling the platform's reach, achieving over 1.5L active users globally.

Designed and launched products for a wide array of esteemed clients, including industry leaders like Godrej, Glut, and WhiteCoats. Additionally, I've contributed to dynamic teams engaged in social media marketing and branding.

Worked on projects involving UX Research, Visual Design, and Social Media Marketing for clients across different industries.