About
Passionate and innovative product designer with over 5 years of experience in crafting Products, Websites, and Brands.
Expertise in user-centric solutions, collaborating with cross-functional teams to transform complex problems into intuitive designs. Strong focus on user research, functionality, and visual appeal. Proficient in wireframing, prototyping, and user testing. Effective in managing multiple projects under tight deadlines.
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Projects
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Led the Rebranding of Nestmakers, a luxury real estate leader in Hyderabad.
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Defined the new strategy Connectedness and Transformation, based on extensive research and analysis of the founding principles.
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Developed a cohesive visual identity system that enhanced brand consistency across all verticals. Crafted a unified brand language ensuring the elements worked seamlessly.
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Elevated the brand's visual presence and customer appeal. (Still in the process of establishing the new identity)
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Administered the entire product design life cycle, from wireframing and prototyping to final implementation, for Cymmetri, a leading IAM solutions provider in India.
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Managed four different teams, including Research, Design, Engineering, and Testing from Cymmetri, as well as two teams from BSE (more details about this in the case study).
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Created and documented a design system which resulted in a 30% increase in development speeds and a reduction in maintenance costs by 56%.
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Leveraged insights and user feedback to iteratively refine designs, resulting in enhanced user efficiency and usability.
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Project under NDA. Reach out to discuss viewing a detailed case study focused on one of the modules.
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Led the product experience for Summer, a restaurant POS solution, across web and mobile platforms.
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Identified critical pain points and areas for UX improvement through extensive user studies. Translated insights into intuitive information architectures and wireframe designs
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Established a design system "The Garnish" as we call it, with over 1000 components increasing product scalability by 40%.
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Created and documented end-to-end user flows covering 5000+ screens across all features. Detailed documentation aided cross-functional collaboration and future scalability
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The new product gained praise from all users and stands out from the rest of their competitors. Summer has acquired over 1000 new clients and has expanded to 3 new states.
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Led the rebranding initiatives for Cymmetri, a leading IAM consultant to elevate their brand strategy, visual identity, and market positioning.
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Redefined the brand strategy around the pillars of Trust, Innovation, and Excellence, aligning with their core values.
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The new visual identity reflected a modern, authoritative, and customer-centric brand image, to position them as a frontrunner in IAM solutions across India.
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Collaborated cross-functionally with teams to implement the refreshed brand across platforms, including website, marketing collaterals, sales materials, and corporate communications.
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This resulted in a 25% growth in brand recognition and a Net Promoter Score (NPS) of 60, demonstrating customer loyalty and advocacy.
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Reimagined Godrej Properties' Storyteller, enhancing its interactive 360° visualization platform for immersive property tours.
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Conducted user research, IA, and competitor analysis to inform optimized design decisions. Developed wireframes to guide the user journey and refine the user experience.
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Collaborated closely with Engineers and Product Managers from Godrej to ensure seamless integration of design solutions.
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The revamped Storyteller platform effectively showcased Godrej Properties' offerings, enabling users to explore virtual environments effortlessly.
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After launch, Godrej Storyteller saw an impressive 35% increase in user interaction.
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Contributed to the design and development of Glut's product for both web and mobile, a business communication platform. The startup is unfortunately not functional anymore.
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Managed and maintained a design system comprising over 200 components.
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Facilitated the creation of a final hand-off encompassing more than 1000 screens, ensuring seamless adaptability across diverse devices.
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Part of the team that ideated and executed print and social media campaigns for WhiteCoats, India's largest professional success platform for doctors.
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Launched 4 different online campaigns which led to an increase in new users, and hospital acquisition by 62% and 36% respectively.
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Played a key role in the visual design transformation of Foyr Neo, an advanced interior design software.
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Translated user research and insights into compelling and intuitive user interfaces.
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Played a pivotal role in scaling the platform's reach, achieving over 1.5L active users globally.
Work Experience
As a team lead, I've spearheaded projects for a diverse clientele, including notable brands like Cymmetri and Summer. In addition to my role in product design, I've also led teams in other areas such as branding and social media marketing initiatives.
Designed and launched products for a wide array of esteemed clients, including industry leaders like Godrej, Glut, and WhiteCoats. Additionally, I've contributed to dynamic teams engaged in social media marketing and branding.
Worked on projects involving UX Research, Visual Design, and Social Media Marketing for clients across different industries.
Side Projects
Tried to develop a cohesive and versatile identity for Kerala, a southern state of India. By capturing the essence of Kerala's cultural heritage and natural beauty, I created a visually appealing and adaptable identity.
The design reflects the state's vibrancy while maintaining cohesiveness across different scenarios and mediums. It was a rewarding experience to work on it on the side.
Volunteering
As part of my college's magazine design team, I contributed to visually compelling layouts that brought content to life. Collaborating with a talented group, I carefully curated themes, selected fonts, and color schemes, and arranged images and text to tell captivating stories.
The goal was to create an inspiring and captivating magazine that showcased the achievements and experiences of our college community.
Education
A 4-year professional undergraduate program that focused on foundational knowledge of Computer Science and Engineering, with courses in web design, and computer graphics.