About
Moving carefully, fixing things.
Side Projects
Tenho Dois Papais is a picture book about a kid who has two fathers 🌈 It was published in Brazil via a crowdfunding campaign.
Work Experience
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Cross-collaborated with Product, Marketing, and Engineering teams to create a cohesive vision and strategy for the Practice Portfolio.
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Crafted an experience vision story to align teams and guiding them towards a shared strategic direction.
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Revamped the information architecture of the practice experience.
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Led design to deliver a Single Client Record, which streamlines data-entry for accountants and bookkeepers.
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Designed a five-year vision for Staff & Permissions.
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Integrated an acquired tax product with Xero HQ.
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Deprecated permissions from Green My Xero.
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Solved client duplication issues across Xero platforms.
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Deprecated a legacy clients' organisation list.
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Redesigned and streamlined practice staff invites into Xero organisations.
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Redesigned staff removal functionality in Xero HQ for improved security and user feedback.
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Managed all design aspects, including product design, research, branding, and marketing, to drive Appbase's visual identity and user experience.
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Collaborated with developers to design dashboards to track API usage and performance metrics.
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Created apps to showcase the power of Appbase's React Libraries.
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Acted as the primary representative of Appbase during the intensive eight-month startup acceleration program at Startup Chile.
Acted as the primary representative of Appbase during the intensive eight-month startup acceleration program at Startup Chile in Santiago, Chile, creating product excellence and fostering partnerships
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Designed physical books and magazines, from initial grid layout to final printing.
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Collaborated on the conversion of printed magazines into iPad editions, leading digital publishing in Brazil.