Hi, I'm Michael. I have over 20 years of experience leading design at early-stage startups with a focus on user experience, brand identity, and art direction.
Work Experience
Leading designs for MVP of Accelerator Console, Participant Experience to internally track forestry projects in existing Terraware software.
Spearheading improvements to overall UX of Terraware, including UI, visual design, and user research.
Design at Microsoft for Startups, Founders Hub
Designed core user experience for Founders Hub, developed new information architecture, built out design system, and UI + visual design
Led visionary designs for launch of Copilot AI within Founders Hub, integration with Azure OpenAI and Microsoft 365.
Designed UX/UI of key features and onboarding for Payroll, Driver Portal, Tags, Filters & Statements
Collaborated on developing AtoB’s design system
Set brand guidelines, designed ad & digital design templates for marketing, was design lead with agency for AtoB’s marketing site
Led design on wireframes, UI/UX, and visual design for iOS app & web
Led design on wireframes, UI/UX and visual design for iOS and Android mobile apps (Client & Provider), and web
Developed IA for the web, low & high fidelity designs, developed prototypes, conducted usability tests
Managed Junior Designer
Led design on wireframes, UI/UX and visual design for iOS mobile app and web (SEO), marketing content, and promotional items
Collaborated with the CEO on end-to-end product management
Visual & UX/UI design for mobile and web on the Consumer Product Team
Led design on wireframes, UI/UX and visual components of the website and mobile web, marketing materials, and promotional items
Set the brand identity and overall look and feel of Yelp; scaled the product to 20M page views and 6M reviews in three years
Lead UX Designer for the Yelp website, spearheaded the design of all communication materials including marketing, PR, local and brand sales, and promotional items for the Yelp community
Cross-functional design manager for Product (Consumer & Business), Marketing, National, and Local Sales
Projects
Writing
This is a story about my journey into design and user experience. It’s a story about finding clarity, stumbling along the way, and ultimately realizing my own potential.
The 7 Things We Learned in the Early Days of Yelp