Michael Ernst

Michael Ernst

Product + Brand Design in Pasadena, he/him


Hi, I'm Michael. I have over 20 years of experience leading design at early-stage startups with a focus on user experience, brand identity, and art direction.

Work Experience

2022 — Now
San Francisco

Designed UX/UI of key features and onboarding for Payroll, Driver Portal, Tags, Filters & Statements

Collaborated on developing AtoB’s design system

Set brand guidelines, designed ad & digital design templates for marketing, was design lead with agency for AtoB’s marketing site

2021 — 2022

Led design on wireframes, UI/UX, and visual design for iOS app & web

2021 — 2021
Los Angeles, CA

Led design on wireframes, UI/UX and visual design for iOS and Android mobile apps (Client & Provider), and web

Developed IA for the web, low & high fidelity designs, developed prototypes, conducted usability tests

Managed Junior Designer

2014 — 2015
San Francisco, CA

Led design on wireframes, UI/UX and visual design for iOS mobile app and web (SEO), marketing content, and promotional items

Collaborated with the CEO on end-to-end product management

2012 — 2013
San Francisco, CA

Visual & UX/UI design for mobile and web on the Consumer Product Team

2011 — 2012
San Francisco, CA

Led design on wireframes, UI/UX and visual components of the website and mobile web, marketing materials, and promotional items

2004 — 2009
San Francisco, CA

Set the brand identity and overall look and feel of Yelp; scaled the product to 20M page views and 6M reviews in three years

Lead UX Designer for the Yelp website, spearheaded the design of all communication materials including marketing, PR, local and brand sales, and promotional items for the Yelp community

Cross-functional design manager for Product (Consumer & Business), Marketing, National, and Local Sales


2017 — 2019
Watts Atelier of the Arts
Encinitas, CA
1998 — 2001
Bachelor of Science in Art at University of Wisconsin-Madison
Madison, WI