By far my most robust set of design work to date, and some of the most fun. As Creative Director at Yelp for 4.5 years I developed the logo and mark that would become known as the Burst. In lieu of an exclamation point that seemed to be in logos everywhere, I went with an asterisk like shape, that was a pop of discovery. The tech world was awash in blue and yellow at the time (hello, Citysearch!), so we chose red to set us apart as a bold, new brand.
*Did you know? The color red incites appetite, that’s why so many fast food chains use it. Seemed to be a natural color choice with restaurant reviews being our most prominent.
We attempted to make all of the promotional giveaways at Yelp remarkable and memorable. Everything had to be fun & unique, but still feel like it was all tied into the Yelp brand. From tote bags to retro metal lunchboxes, we tried to come up with something for the Yelp Elite to hang onto.
Maybe you even have a Yelpstick or three.
Yelp Window Cling Mailer
Brad Porteus and I developed the People Love Us on Yelp campaign as a mailer with variable data sent out to thousands of local businesses around the country (eventually the world!) with a high Yelp rating. Yearly award concepts were tried, but ultimately this evergreen design won out.
A smattering of Yelp gear for the Elites.
Yelp 2525 Lunchbox
Yelp was all about remarkability in all of the swag we gave away. So we pushed the Elite giveaway envelope and we decided to develop a retro lunchbox like the kind you had when you were a kid (I had PacMan). I did all the illustration and design for this piece. Concept by Michelle Broderick & Nish Nadaraja. Oh, and for those of you confused by Yelp 2525, I recommend you check out Zagar & Evan's song "In the Year 2525." Creepy '60s ditty.