Proactively pursuing knowledge and embracing opportunities for growth!
About
As a dynamic Filipina Product Designer, I bring expertise in User Research, Information Architecture, Interaction Design, and a dash Front-end Development.
I thrive in Agile environments, collaborating effectively with engineering and product teams. Additionally, my knowledge in Product-led growth strategy and product management enhances my ability to deliver impactful solutions.
My passion lies in transforming complexity into intuitive solutions and infusing fun into purpose-driven projects, all while prioritizing user-centric design. #DesigningForUsersWithUsers
I'm recognized for my ability to bring joy to others while remaining focused and assertive.
See what my colleagues feel about working with me (Coming Soon)
Outside of design, I'm a gym buff who enjoys cooking and gaming! You'll often find me lifting heavy circles, sharing #PhysiqueCheck updates, whipping up tasty meals (can bake too!), and diving into online games for some fun! 🏋️♂️🍳🎮
Contact
Writing
A Journey of Resilience and Passion in UX Design
Work Experience
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Played a pivotal role in boosting engagement with the Sprout Mobile app, resulting in a notable conversion surge from 48,000 to 70,000 monthly active users, marking a substantial increase of over 45%. This achievement was accomplished by spearheading the design of Mobile App features, focusing on both innovation and parity.
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Led the release of 10 innovative features for the Sprout Mobile App and 3 features for the Sprout Web App over the past year (2022-2024), enriching user experience and fortifying product functionality to meet the dynamic demands of the HR market.
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Worked closely with cross-functional teams (both web and mobile platforms) to embed user-centric design principles into product development processes. Implemented a more efficient hand-off process, reducing hand-off time by 26% through the creation of a structured figma file hand-off system and rigorous design quality assurance before testing. This ensured alignment with Sprout's design philosophy and culture.
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Contributed significantly to discussions on product-led growth strategy, conducted few workshops focused on shaping the future of the app. Provided valuable data-driven insights and recommendations for UX-centric feature development, fostering a culture of continuous improvement and optimization.
Side Projects
Role: Lead Interaction Designer
As the Lead Interaction Designer, I took on a pivotal role in a comprehensive mobile redesign project. To kickstart this transformative journey, we harnessed the power of Design Sprint methodology, fostering collaboration and innovation to elevate the user experience.
Our focus was on the mobile interface of Learn Tagalog Fast, a platform dedicated to imparting language skills. Through a dynamic fusion of strategic UX design principles and targeted interaction design, our objective was to create an intuitive and engaging mobile experience for users and to increase retention rates of the product.
Methodology Used: Design Sprint by AJ&Smart
Role: Scrum Master, UX Researcher
In my multifaceted role as a Scrum Master, Support Researcher, I embarked on a pivotal project at Growsari, a tech-enabled B2B platform revolutionizing sari-sari stores. This platform empowers these community-centric stores by leveraging technology to offer affordable products, e-business solutions, and financial support.
Role: Lead UX Designer
In my role as a UX Designer, I spearheaded interaction design and provided crucial support for research initiatives at Stanible🫰🏻 – a revolutionary platform offering distinctive digital collectibles curated by celebrity creators, including actors, singers, and athletes.
Education
Certifications
Acquired Skills: HTML, JavaScript & Cascading Style Sheets (CSS)
Final Project: <shecodes.io/cohorts/shecod…>
Acquired Skills: Product Strategy · Market Intelligence · Discovery & Delivery · Product Management · Product Lifecycle Management · Product Launch Planning · Product Positioning · New Product Development
Acquired Skills: Expert Level Interaction Design · Design Principles · Advanced User Interface Design
Credential ID X2K4MKLUFHJH
Credential ID ZLEMTT5TBWWU
Credential ID FSGBSVZCDT3X