Design lead in core team that launched Rufus, a new generative AI-powered conversational shopping experience on the Amazon app. Leading design workstreams for the default search experience, broad research questions, and personalization.

Designed the vision & strategy for transactional search queries on the Amazon app. Also working on personalized, adaptive, and connected experiences with Alexa. In the past, designed & launched — Alexa, thank my driver, order tracking experience, accessibility features for users with visual impairments + more.

Designed and launched multi-turn voice & multimodal experiences related to the purchase experience with Alexa.

Designed and launched an end to end voice experience on Echo Show devices that informs users about the latest deals when they ask Alexa, "What are my Whole Foods deals?"

Designed and documented patterns to help designers recognize how to apply principles of Adaptive UI.

Designed and launched a new search experience on Echo Show Devices for a customer that knows, with some degree of certainty, what item they’re looking for. Alexa has high confidence that the product she recommends will suit the customer’s needs, and surfaces purchase buttons in the initial offer presentation. (2021-2023)

Defined long term vision & strategy for how Alexa can adapt and personalize your shopping experience based on what Alexa knows about you as an individual.

Designed and launched the end to end multimodal experience including a new conversation framework for post-purchase order tracking on Echo Show devices.

Lead multimodal designer for holiday experience where customers thanked their drivers for their deliveries resulting in 1 million paid “thank you’s” reaching the campaign goal in under 36 hours. We received overwhelming positive response by customers and drivers in social media (posts shared hundreds to thousands of times across TikTok, Twitter, FB, Insta and Reddit)

Designed and launched the end to end multimodal experience for learning about, and signing up for Prime membership on Echo Show devices.

Redesigned and launched the Add to Cart multimodal experience on Echo Show devices.

Designed and launched the multimodal Amazon cart experience on Echo Show devices in a massive collaboration across Alexa Shopping Design teams.

Designed landing page, initial screens, branding language, and logo of momo, a startup that is focused on making credit cards simple and accessible for the everyday consumer.

Launched an Etsy shop of my passion project: creating stickers that serve as conversation starters for less awkward faith talks.

We interviewed Barun Kwak, UX Designer at Amazon, about her background in design. She began her journey with Amazon as a UX design intern and returned after graduating to the same team, where she has stayed ever since. As a designer, she has worked on several projects, including Alexa, Thank My Driver; which she talks about below!

'Alexa, thank my driver': Here’s the simple way Amazon customers can show delivery drivers appreciation this holiday season

5min Alexa demo podcast featured an accessibility feature I designed called Notify when Nearby. Alexa replays notifications when the customer’s presence is detected near their Echo device.

Another podcast feature that highlights the benefits of this accessibility feature for anyone who doesn't want to miss their important notifications.