Ali Naqvi

Ali Naqvi

Brand & Marketing Strategist in Karachi, Pakistan

Work Experience

2020 — Now
Karachi, Pakistan
  • Strategized, launched, and optimized social and search campaigns that resulted in 50% of the upscale commercial property inventory sold within 8 months.

  • Generated over 4000 leads with an average cost per lead of $5 in a tenure of 11 months.

  • Took an active part in new business plans, creative concepts, media planning, and business review meetings.

  • Executed tech solutions like CRM, e-mail automation tools, and other marketing automation, saving 15 hours of manual work each week.

  • Coordinated with creative and production departments to align campaign strategies and goals.

  • Worked closely with Copywriters, UI/UX designers, Web Developers, and Marketing Associates.

2021 — 2022
Karachi, Pakistan
  • Launched and optimized campaigns across Facebook & Instagram to generate sales with an average Return on Ad Spend of 10.

  • Automated dynamic ads and emails to retarget cart abandoners, recovering 40% of the lost revenue.

  • Managed and listed wide range of products on multiple e-commerce marketplaces to meet where customers are resulting in 32% increment in overall sales.

  • Improved the WooCommerce store’s experience by revamping the UI, implementing automated inventory, and photographing new and better product pictures, decreasing load times by 45% and increasing average user dwell time by 67%.

  • Optimized inventory management and logistics solutions that made the fulfillment process 300% faster and reduced returns by ~50%.

  • Strategized product pricing, set up cross-sells, up-sells and discount coupons that resulted 25% increment in Average Order Value (AOV).

2019 — 2021
Co-Founder & CEO at MarkEater
Karachi, Pakistan
  • Played a vital role in successfully planning and executing multichannel marketing strategies for client brands.

  • Led a team of 4 junior marketers to increase revenue for client brands by 15% within 3 months.

  • Directed the creative team for on-brand digital and print media.

  • Executed project management strategies and solutions to get things done in a good manner within time, which resulted in a ~30% increase in productivity.

2018 — 2020
Karachi, Pakistan
  • Design and manage digital media campaigns aligned with the objectives of the marketing budgets.

  • Coordinate the creation of digital content.

  • Establish our web presence to boost brand awareness.

  • Maintain a strong online company voice via social media.

2017 — 2018
Karachi, Pakistan
  • Designed, developed, and managed a visually appealing and user-friendly website for Morpheme Studios.

  • Improved the overall branding and digital appearance of Morpheme Studios.

  • Contributed to the growth and success of the company by creating a strong online presence.

Education

2022 — 2023
Berlin, Germany

DROPPED OUT.

I'd rather spend time solving real-world problems, focusing on improving myself to solve problems better. No more textbooks and tests. I'd rather nurture my mind and skills through hands-on learning. Tackling issues head-on is the best education of all.

Certifications

Contact

LinkedIn