Ali Chitsaz

Ali Chitsaz

Product Designer in Tehran

About

As a product designer with a Bachelor’s degree in IT Engineering and a Master’s degree in Visual Communication, I have a unique combination of technical expertise and creative vision. My experience includes designing eye-catching mobile interfaces, prototyping, and wireframing for companies such as Kian Digital, Estinext, and 7030. I am also experienced in conducting user research, analyzing data, and implementing the design thinking methodology. Throughout my career, I have demonstrated a strong ability to collaborate with developers, engineers, and other team members to create successful products. My education and experience make me a strong candidate for any UI/UX design role.

Projects

2019
Estinext Smart Home Application at Estinext LTD

As a UI/UX designer at Estinext, I played a key role in designing the company’s smart home application. My contributions included:

• Designing an intuitive and user-friendly application that allows users to check, control, and pair smart
home devices with their smartphones
• Meeting with the product owner to discuss app requirements and learn about smart and IoT devices
• Designing a user flow that makes it easy for users to pair their devices with their smartphones
• Understanding the details of each smart device, including its information, status, and controls
• Working closely with developers and engineers to ensure a successful implementation of the design
• Throughout my time at Estinext, I demonstrated strong collaboration skills and a willingness to learn about new technologies such as IoT devices. These skills helped me to successfully design an intuitive and user-friendly smart home application.

Awards

2022
Achieved 2nd place in Sharif MPM10 Programming Marathon from Sharif University of Technology

As a UI/UX designer, I had the opportunity to join a team of two Android developers and participate in the MPM10 Programming Marathon by Sharif University of Technology. The marathon was a challenging and rewarding experience, as we had to create a financial advisor app from scratch in just two days and compete with 54 other teams. Our app aims to help people manage their savings and spending, and provide them with the best ways to reduce costs and invest their earnings for a profitable financial life.

• To achieve this goal, we followed a user-centered design process that involved:
• Researching the users' needs and wants to understand their pain points and motivations.
• Brainstorming possible solutions and features that would address those needs and wants.
• Sketching some low-fidelity wireframes on paper and getting feedback from my teammates to refine our ideas.
• Designing a simple and consistent design system with basic components and styles such as colors and typography.
• Creating user interfaces and interactions using the design system and ensuring a smooth and intuitive user experience.
• I was thrilled to see my designs come to life in such a short time and to collaborate with my talented teammates.
• Our hard work paid off, as we were honored to achieve second place in the marathon and receive positive feedback from the judges and the users.
• We were also proud to be the only team with a designer presence and a design system ready to work, which made a huge difference between us and the other teams in terms of design quality.

Work Experience

2022 — Now
Product Designer at Kian Digital
Tehran, Iran

As a product designer at Kian Digital, I played a key role in improving the user experience of the company’s mobile application. My contributions included:

• Creating a consistent design system for the app, including color scheme, typography, components, and
design patterns
• Redesigning the entire app using the new design system and incorporating interaction design and
motion graphics to ensure it met user needs
• Conducting user research using methods such as surveys and analytics tools to inform design
decisions
• Working closely with developers and other teams within the company, including marketing and support
• Ensuring that design work aligned with the needs of stakeholders
• Faced and overcame numerous challenges during the design phase
• Remained focused on empathizing with users to create a user-friendly and visually appealing mobile application for banking and investment management services.

2020 — 2021
UI/UX Designer at 7030.ir
Tehran, Iran

As a UI/UX designer at 7030, I played a crucial role in improving the user experience of the company’s payment platform. My contributions included:

• Updating and maintaining the design system
• Designing new features such as insurance, flight tickets, and car misconduct inquiry
• Redesigning the entire application and several web pages
• Designing nearly 900 responsive layouts for mobile, tablet, and desktop for the PWA platform
• Collaborating with other designers, support team members, marketing staff, and developers
• Conducting user surveys and gathering data from support and marketing teams
• Using data and analytics to increase sales and user retention by 20%
• Throughout my time at 7030, I remained focused on creating a user-friendly and visually appealing platform that met the needs of our users.

2017 — 2020
UI/UX Designer at Ersthost
Tehran, Iran

As a junior UI/UX designer, I collaborated with friends to create a website and application called Promee that promotes daily deals, coupons, and discounts on various products and services. My contributions included:

• Implementing the design thinking methodology for the first time
• Conducting research on the market and users
• Analyzing competitors both inside and outside the country
• Drawing wireframes and working on the data architecture for the product
• Designing the UI for the mobile application
• Prototyping whole pages using Adobe XD

Although the product was never launched due to issues with other team members, it was an amazing journey that gave me valuable insights into my design career.

Education

2019 — 2023
Master's of Visual Communication at Sooreh University
Tehran, Iran
2014 — 2018
Bachelor of IT Engineering at University of Tabriz
Tabriz, East Azerbaijan Province, Iran

Contact

LinkedIn

Teams

Current
Kian Digital