About
👨💻 I'm a computer scientist turned self-taught UX professional with a postgraduate degree in computer science and 8 years of IT experience. I specialize in user-centred design and development for websites and apps, excelling in both individual and team projects while continuously embracing new challenges 📚.
Work Experience
Multiple hands-on skills specializing in UX/UI design, front-end development, and graphic design. Proficient in Google Business Profile Manager, Google Ads, and WordPress development, bringing a comprehensive skill set to every project. Dedicated to crafting intuitive user experiences, visually captivating graphics, optimizing digital campaigns, and enhancing businesses' online presence to deliver impactful results that exceed expectations.
• Some emerging startup contract projects I've been involved in include CRental (Car Rental Application) and Cloffy (Social Clothing Commerce Application)
I crafted UI interfaces, interaction models, and user flows for diverse stakeholders. Overhauled 80% of the company website to elevate stakeholder satisfaction. Introduced a scalable design system for a pivotal project, achieving a 50% boost in efficiency, and surpassing initial deadlines. Worked closely with product management and design teams to research requirements and implement impactful solutions. Played a key role in shaping project strategy and roadmaps, while conducting rigorous testing to detect and rectify any issues.
• Worked on several mobile and web projects including Rezaid Film Management (Production Agency Management System), Syria Relief (Non-profit Organisation Site), Holy Land Dates (Authentic Sourced Products Store) and more.
I collaborated strategically with the project Manager and developers to drive innovative web-based product strategies in line with company objectives. Designed user experiences, achieving a harmonious balance between user needs and technical constraints for optimal functionality. Reduced clutter in user flows by 35%, creating clear, comprehensive wireframes, and interactive prototypes using Figma, facilitating seamless design hand-off to developers. Enhanced UI development efficiency and improved website prototype usability through thorough feedback analysis.
• Some of the key projects were Ejoyy (Home Services Startup), Remotejob (Remote Jobs Hub), Foodbakery (Food Delivery Platform)
Projects
Oversaw the design. Formalized and calculated user requirements. Designed low and hi-fidelity mockups, user flows, prototypes and GUI elements. Identified and troubleshooted UX problems for (CRental) car rental mobile application.
Revamped Nayapay's debit Visa card design to reflect company values and ensure consistency in visual elements, as the old design was outdated and unappealing compared to competitors.
Led design process for Cloffy app - UK platform for buying/selling used branded clothes. created user flows, design from lo-fi to hi-fi wireframes, and interaction prototypes. In addition, examined application by systematic testing to ensure design accessibility.