Got to spend the last few days of the year rebuilding some templates and making some well needed adjustments re: accessibility and UX best practices. Navigation rework next! 

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FO5WyTaUXQDT6faJPEehRsMjyhAF2%2FBJvCyBwZoC2WDDHhRUoQ%2Fe060eaa2-d7ae-4e7e-9a66-8c083dec731d.png?alt=media&token=4bc70abd-1b9d-4440-80b9-cd7ae11a9e7b","id":"e060eaa2-d7ae-4e7e-9a66-8c083dec731d","width":3680,"height":2178,"filename":"Screenshot 2022-12-29 at 3.23.15 PM.png","type":"image/png","caption":"","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FO5WyTaUXQDT6faJPEehRsMjyhAF2%2FBJvCyBwZoC2WDDHhRUoQ%2F1d9a6b0f-8964-4506-b3f2-fba379b07215.png?alt=media&token=1d69122e-d06f-4ed7-b9ba-547ec291c5af","id":"1d9a6b0f-8964-4506-b3f2-fba379b07215","width":3680,"height":2178,"filename":"Screenshot 2022-12-29 at 3.23.47 PM.png","type":"image/png","caption":"","border":false}]}
```

End of year tidying

doing internet things

A multidisciplinary program that provided in depth experience on mixed realities, immersive environments, usability, spatial relations and human factors.

Streamlining the code review process for teams. 

Design lead on the project. The first of many collaborations between Produktiv (KRFTWRK at the time) and Bit Complete. You can read a little more about the project on Bit Complete's website here: https://www.bitcomplete.io/blog/improving-on-github-code-review-comments

plz.review

Another collaboration with Bonnie Kate Wolf (https://www.bonniekatewolf.com/), this time focusing on an email design system that incorporated Pallet's new brand.

Email Design System

I was a studio assistant, technician, and installer for Raymond Girard's "Toying with Utopia" project.

"Toying With Utopia’ is a site-specific arrangement of 50,000+ LegoTM bricks into a Habitat67-like fantasy city with 1000 terraced pavilions, an illuminated mega-tower and kinetic buildings on rails literally moving through the landscape. It is an optimistic assembly of shapes and forms that speaks to the inherent creativity and ever-evolving nature of cities, skylines and the communities they enable.

‘Toying With Utopia’ literally plays on Charles and Ray Eames’ truism that “toys are the prelude to serious ideas”. The structures are visible from passing streetcars and across Roncesvalles, reinforcing 313 Design Market’s goal of becoming the community hub and gathering spot for design lovers, young and old"

Toying with Utopia

Collaborated with Figma on initializing and growing a global network of self supported communities focused on the product.

Friends of Figma

Worked on updating and creating new digital products for MoMA members, with the primary focus being a home for exclusive digital membership content.

Digital Membership

Studio assistant, technician, & installer. 

"The site-specific sculptural and photographic installation is made up of over 100,000 LEGOTM bricks and weaves through the entire new Akasha Art Projects space in Toronto’s Cabbagetown."

Block Party

Led the design team working on Lightyear Health's patient management system.

Patient Management System

Collaborated with Bonnie Kate Wolf (https://www.bonniekatewolf.com/) on a marketing design system for Caviar.

Marketing Design System

Harbourfront Centre is an international centre for contemporary arts, culture and ideas, and a registered, charitable not-for-profit cultural organization operating a 10-acre campus on Toronto’s central waterfront.

With a large number of categories, navigation had become overly complicated and difficult to use.

The solution? A mobile-first approach that allowed for quick access to events and artists and a clear call to action for donating. A minimal approach to design to allow imagery and artistic expression to stand out.

I was the design lead on the project and provided digital strategy, project management, and product design.

Updated Website

Led a team through a complete reinvention of Aspira's (acquired) online park management system.

Park Management System

Shipped updated schedule designs and new scheduling features as a part of Jobber's renewed focus on mobile.

Mobile Scheduling

A tool for improved intimacy, connection and communication.

I was the design manager on a growth focused project. Outcomes included a refreshed onboarding process that educated new users on how to use the application and an updated information architecture to make content discovery more intuitive.

Onboarding and FTUX

Shipped a brand new map toolkit in Jobber's mobile app. 

As maps were unavailable in the app before this project, we started with testing different libraries that utilized three primary mapping providers. Evaluating cost, performance, and scalability, we moved towards bringing existing patterns from Jobber.com into the app. Patterns were then updated to align with different use cases rooted in the context of mobile. We validated through user research and ride alongs with clients in our beta program before launching to everyone.

Mobile Maps

Product & brand design for a quantum computing upstart.

Brand & Platform Design

Future Capital is the private network for innovators, founders, industry and thought leaders to gather, collaborate and lead. With game changing companies, a funnel of diverse talent, and elevated learning experiences, Future Capital is reimagining the way startups are funded by developing a new, more diverse cohort of investors.

I led a team through the process of building a portal for investors and Future Capital's cohorts.

Investment Platform

Prospr by Sunlife is a holistic wealth, health and financial platform for Canadians. It has tools for customers and financial advisors to collaborate on their financial, health and wellness goals.

I managed the design team through the creation and launch of a new wellness product for Sun Life Financial.

Prospr

Migrated several of Figma's user groups to Discord.

The Friends of Figma Discord is home to regional & interest group discussion, support requests, contests & challenges, and live events.

Community(ies) Migration

Studio assistant & installer.

"All of the elements of Brick Weaving are rendered in Lego™ bricks – over 50,000 of them. Just like 401 Wellington itself, these plastic elements can be reconfigured into an infinite number of uses and adapted to new needs and changing circumstances.

The patterns of the vertical beams reference McGregor’s sock patterns. The architectural styles represented in the 3 larger towers – from historicist to modern – reference the global nature of Toronto’s ideas economy and Stantec’s architectural practice.

Raymond Girard is a Toronto-based multidisciplinary artist with a background in marketing and interior design. His sculptures in LEGO have been exhibited in Toronto and Hamilton – and can be found in private collections from Los Angeles to Sydney to Santiago."

Brick Weaving

Brief production assistance for Font Awesome 6.0

Font Awesome 6.0

Bruno and I worked together to train a team of moderators and manage the moderation of Figma's 24 hour design conference, Config.

We also created a moderation guidebook for future conferences.

Config Moderation

Adapting Takashi Murakami's "Spiral" into a machineable weight design for dnworks latest 60% keyboard, the DM. The DM is a friction fastened 60 available in two finishes: vomit and eggplant. Buyers were given an option to enter into a raffle for an additional two special finishes: purple polycarbonate & raw.

Adapting NewJean's "Hype Boy" into elements for an upcoming dnworks TKL. 

typeboy

The Museum of Modern Art connects people from around the world to the art of our time.

At MoMA I worked on adapting a strategic vision produced by IDEO to a more grounded technological scope. I worked with project managers to establish a roadmap of deliverables, created hi fidelity templates and interactive prototypes for a new digital home for members, and contributed to MoMA’s digital design system. Work also included updating editorial templates to better point to the new digital member home.

Product Designer

Multilingual Meetings. Reinvented.

At KUDO I worked closely with the marketplace team, updating the platform design, UX, brand application, and rebuilding the component library used across the entire digital portfolio.

A design platform for teams who build products together. 

Since 2021 I've helped manage Friends of Figma, Figma's global community platform. My core responsibilities are forum moderation, facilitating digital events, contributing to growth strategy, and analytics.

Between 2020 and 2021 our primary community platform had grown by 1050%, and member's were sharing an average of 15,000 messages per month. As of July 2023 growth has climbed to over 2000%.

In 2022 I trained and co-led a team of moderators during Figma's 24 hour digital conference, Config. I also contributed to updated moderation processes to be used for future live events.

You can learn more at http://friends.figma.com/

Community Advocate

Making the Internet better. During my time at Tucows I created a design accessibility plan and collaborated with team leads on an implementation roadmap, designed new customer acquisition tools for Ting Mobile, and built the first design system and component library for Ting.

The best way to organize your service business. At Jobber I worked closely with product leaders to drive strategic design initiatives, produced high impact features (shipping mobile scheduling and maps in '22 & '23), and helped level up the design org through mentorship, workshops, and establishing rituals.

Staff Product Designer

Transforming medical record access for businesses beyond care. At medchart I worked on a cross functional team as the only designer, designing digital products for the legal, private medical practice, and consumer platforms.

I also had the privilege of collaborating with Cossette on a new brand for medchart. This multi-month process involved market research, ideation sessions, design crits, and culminated in a full platform redesign.

Continuing to empower the sports fan's experience.

At the start of 2025 we restructured our product teams and merged our media (theScore) and Sportsbook (theScore Bet, ESPN Bet, Retail, internal tools) units into a single business group. I now have the privilege of working with 9 creative IC’s spanning a broad range of sports media and betting surfaces.

Product Design Manager, Sportsbook & Media

Empowering the sports fan's experience.

From August 2023 to December 2024 I managed a team of 6 designers and 1 UX who worked on theScore Bet, ESPN Bet, retail sportsbooks, our growing ecosystem with ESPN, and PENN Entertainment's industry leading internal betting tools. In November of 2023 ESPN BET launched and reached #8 in Google Play’s Overall Free and was the #1 Top Free App in Apple’s App Store.

Product Design Manager, Sportsbook

A little team solving big problems. At Produktiv (formerly KRFTWRK) I led an embedded design team within Sun Life, focusing on new tools to help new and existing clients learn more about offered products.

Other products included new digital products for Harbourfront Centre, Future Capital, Lightyear Health, Xanadu, Coral, and Aspira. I also established a core set of principles and processes for Produktiv's design team that enabled greater scale and decreased product delivery time.

Alex Dee

2022