About
🔫 Hired gun with a love for complex Interfaces 🖥️⌚️📱
👋 Hey. It's Lex. I spend most of my days thinking about the User Interface. How it looks. How it feels. How it behaves. When I'm not designing, you can probably find me in the studio creating beats or on the tatami practicing MMA.
Work Experience
UX/UI and visual identity for early-stage startups/founders
Clients: Allianz Direct, Sportraad Amsterdam, Salvius Legal, Quintes, Mindcollege, Minutes on Career, UHU-Productions, R-grip MMA Gym, SMan Waarnemingen, Professional Partners, Arts op Afstand, LexConnect, Urban Homies, Rhein Invest...and many, many more...
UX strategy & Product Design
Implementing design sprints and HCD process.
Go-to-market strategy for tech startups
Agencies:
Ogilvy, Mortierbrigade, Achtung, Bonka Circus, Grey, TBWA, Leukwerkt
Clients:
Ford, ING, KIA, SOS Children's Villages, Royal Army, ABN-AMRO, PWC, Delta Lloyd, Binck Bank, Unilever, Listerine, Coca-Cola, Vittel, Volkswagen, Nike, Bavaria, Adidas, VSV, Fruitella, NOC*NSF, Glory World Series, Magnum Boots, Eurogroup for Animals.
Clients: Heinz, Dell, Honig, Rituals, De Ruijter, KNVB
First stint in advertising working with Partner Sami Shirhan under CD Darre van Dijk and ECD Carl Le Blond
Clients: Ford, Histor, Prince, MTV, Deloitte
Awards: Clio Gold, NY Festival Silver
Side Projects
Explorations of iOS 17 Live Activities on homescreen with local Dutch brands / apps / weather conditions 😉
Some considerations:
Border radius is fixed now for presentation purposes, but IRL is flexible and scales, especially when live activity occupies more space on the upcoming 'Standby-mode' or animates into dynamic island.
Some of these wouldn't work IRL, because of the notch on dynamic island, like Thuisbezorgd - text overset in the middle? But Apple does show a Live activity with this setup in their presentation (3:15)
Font: SF Pro
Icons: SF Icons 5 beta
Based on Human Interface Guidelines