About
👋🏻 Hi there!
I'm Akash Deep, an experienced product designer who loves crafting ambient digital experiences that improve people's daily lives by bridging the gap between design, business, and technology. A strong advocate of cross-functional collaboration to solve real-world problems. My background as a software developer, combined with my expertise in UX design, has allowed me to create successful mobile, web, and Saas products for tech start-ups.
Projects
A guiding hand that helps anyone interested in social media achieve success by turning their passion into online influence.
Improving the existing platform's efficiency by centralizing data and communication, streamlining influencer management, and addressing users' frustrations.
Redesign of the Global Tech Summit conference CASCON, collaborating with IBM stakeholders to strategically enhance user experience.
Redesign of fitness app to improve user engagement and provide users with a personalized experience to keep users motivated during the COVID-19 pandemic.
Enhancement of mobile application that provides urban micro-mobility solution for healthy & happy commuters of Toronto.
Awards
Work Experience
As a founding designer, I contributed to the company's growth by establishing design standards and collaborating across teams to effectively understand user needs, creating complex B2B dashboards and mobile solutions.
• Led user research and ideation to redesign a comprehensive influential marketing platform, resulting in a 60% improvement in user satisfaction and 150% increase in task completion rate.
• Collaborated to launch a high-impact MVP, surpassing project goals and KPIs.
• Increased platform adoption by 20% via end-to-end design of social media tools.
Spearheaded the redesign of the Global Tech Summit conference CASCON, collaborating with IBM stakeholders to strategically enhance user experience, driving impactful results in a fast-paced environment.
• Enhanced user experience, reduced bounce rates by 40%, and increased leads by 15%.
• Revamped website flows, reducing misdirected customer queries by 30%.
• Improvedcustomer engagement by 25% and user adoption by 17% via redesign of the Bike Rental app.
• Incorporated gamification in app design, enhancing user retention.
• Decreased app abandonment rate by 30% through comprehensive user research for fitness app redesign.
• Boosted webpage lead generation by 30% via creation of design assets and usability testing.
Delivered custom frontend solutions for major banking clients by developing web apps and intricate workflows on legacy applications in agile sprints, utilizing tools such as Visual Studio, SharePoint Designer, Microsoft Form Web Part, and RPA tools.
• Optimized search functionality by 30% on major banking client web apps.
• Collaborated to create RPA solutions for automated interview scheduling and archiving.
• Partnered with stakeholders to ensure digital solutions met user needs.