Aisling Moran

Aisling Moran

Lead Content Designer in Dublin, Ireland, She/her


Hi, I'm Aisling — a Content Designer based in Dublin.

Content can make or break a user's experience — and I love to give it the voice it deserves. You'll find me:

  • working as a team to understand user journeys and pain points
  • crafting screens and flows to solve real user needs
  • obsessing over every word, image and video
  • helping others understand the power of content design

Work Experience

2023 — Now

Evelyn Health is the go-to for all things PMS and PMDD.

  • Worked with the design team on the first version of the marketing website.
  • Conducted generative research and usability testing.
  • Created user need stories to help guide the product roadmap and company strategy.
2018 — 2022

A startup putting better health in your hands.

  • As the first Content Designer, I focused on embedding content design into the end-to-end design process.
  • Developed the brand’s tone of voice, along with a style guide — the outcome was a digital health product that still had a human feel.
  • Worked in parallel with design, engineering, research and clinical — UX is a team sport.
2015 — 2017
Melbourne, Australia

Raising Children Network is an Australian website that translates scientific parenting information into everyday language.

  • Managed the health and nutrition content
  • Translated scientific evidence into everyday language
  • Worked with clinical experts to develop and update content
  • Ensured consistency of voice and tone
  • Contributed to and maintained the internal style guide
2013 — 2015
Dublin, Ireland

An evidence-based behavioural change programme in schools to promote healthy eating.

  • Held workshops that ran through the key components of successful behavioural change
  • Educate the schools on the benefits of eating fruit and vegetables
  • Worked with teachers to incorporate the programme into their curriculum
  • Collected feedback from schools and shared how the programme could be improved with governing bodies



Academic-style writing has given us a few bad habits — often teaching us to focus on hitting word counts over clear content. Luckily, habits are there to be broken. So like all well-written copy, let’s cut straight to the point. Here are 7 tips to help you write like a pro.


Baking can be highly creative, but there’s a whole lot of science to it — content design is similar. There’s a lot that happens before you tuck into your homemade creation (or propose your ideal design solution).


2008 — 2012
BSc (Hons) Nutritional Science at University College of Cork