About
Hi, I'm Aisling — a Content Designer based in Dublin.
Content can make or break a user's experience — and I love to give it the voice it deserves. You'll find me:
- working as a team to understand user journeys and pain points
- crafting screens and flows to solve real user needs
- obsessing over every word, image and video
- helping others understand the power of content design
Work Experience
Evelyn Health is the go-to for all things PMS and PMDD.
- Worked with the design team on the first version of the marketing website.
- Conducted generative research and usability testing.
- Created user need stories to help guide the product roadmap and company strategy.
A startup putting better health in your hands.
- As the first Content Designer, I focused on embedding content design into the end-to-end design process.
- Developed the brand’s tone of voice, along with a style guide — the outcome was a digital health product that still had a human feel.
- Worked in parallel with design, engineering, research and clinical — UX is a team sport.
Raising Children Network is an Australian website that translates scientific parenting information into everyday language.
- Managed the health and nutrition content
- Translated scientific evidence into everyday language
- Worked with clinical experts to develop and update content
- Ensured consistency of voice and tone
- Contributed to and maintained the internal style guide
An evidence-based behavioural change programme in schools to promote healthy eating.
- Held workshops that ran through the key components of successful behavioural change
- Educate the schools on the benefits of eating fruit and vegetables
- Worked with teachers to incorporate the programme into their curriculum
- Collected feedback from schools and shared how the programme could be improved with governing bodies
Writing
Academic-style writing has given us a few bad habits — often teaching us to focus on hitting word counts over clear content. Luckily, habits are there to be broken. So like all well-written copy, let’s cut straight to the point. Here are 7 tips to help you write like a pro.
Baking can be highly creative, but there’s a whole lot of science to it — content design is similar. There’s a lot that happens before you tuck into your homemade creation (or propose your ideal design solution).