Writing
Why monetizing your podcast with a listener-supported membership is far less work than you may think.
Why subscription revenue is less time-consuming, more predictable, and the future of podcast monetization
What we learned from relaunching our SaaS app and earning #1 on Product Hunt, without alienating everyone around us
Projects
I led strategy, IA, content, and creative direction for the new home for the world's #1 health and science podcast online.
Built in partnership with Scicomm Media and 8020.
A 413% increase in monthly recurring revenue.
From nothing to product to business — in less than a year.
I directed the launch campaign for the New Flow.
Features
Work Experience
DoubleUp specializes in tasteful marketing for creators and subscription businesses.
We've helped startups, influencers and top podcasters launch products and scale tens of millions of dollars in recurring revenue.
Supercast is a podcast monetization platform trusted by thousands of podcasters, networks & publishers.
Trusted by the world's highest-earning podcasters, including TED, Pod Save America, Huberman Lab, The Knowledge Project, The Drive with Dr. Peter Attia, FoundMyFitness, Canadaland and many more.
Flow is beautiful project management software that spun out of Metalab with 300k+ users in 140+ countries, including team at Shopify, Apple, TED, NOLS, Yale, Merck, and Bang & Olufsen.
I worked on messaging, positioning and go-to-market strategy to launch Workday Learning.
MediaCore was an educational video platform trusted by Ivy League universities including Yale, Columbia and Brown, large public institutions and small community colleges around the world.
I managed marketing for SublimeVideo — the first cloud-based HTML5 video player.