Feed has an important role at Cookpad. How can we make it engaging so people will come back every day?

• Increased daily active users by 8% and doubled new searchers retention for Cookpad through the Top of Mind project.
• Led the complete redesign of Home screen at Cookpad, increased daily active users by 8%.
• Led the design of Premium Perks, improved Premium subscribers by 96% in just 3 months.
• Revamped billing managements, reduced churns by 33%.
• Led the design of Accountless, increased engagement on the feed for users in key markets including Indonesia (from 82% to 97%) and UK (from 50% to 90%).
• Refined recipe editor, increased recipe completion rates by 52%.
• Revamped push notification logic from the ground up, resulting in a 2x increase in replies on comments.
• Led the design of 0-1 projects, including Tips, Cookpad ID, Mention, Premium Perks, Accountless, and Top of Mind.
• Improved Cookpad's design system by streamlining components for faster deployments.
• Mentored other designers.

• Successfully oversaw the completion of 30+ diverse product design projects for clients in various industries with a proven track record of meeting timelines and exceeding expectations.
• Demonstrated exceptional time management skills by confidently managing multiple projects simultaneously to meet tight deadlines.

• Founding designers at Toucan Pay
• Established Toucan Pay's visual identity, including designing the logo, typography, and color palette. Resulted in improved brand recognition across all touchpoints.
• Designed a user-friendly mobile app interface and high-converting landing page resulting in increased sign-ups.
• Created dashboard designs for partners to manage transactions efficiently.
• Collaborated with marketing and sales teams on visually compelling campaigns and materials leading to improved open rates, lead generation, and customer satisfaction.

• Designed a visually stunning interface for Evercam, an innovative video sharing app, including app icons and screens.
• Worked remotely from Indonesia with a US-based team to create an intuitive and user-friendly experience that enhanced overall engagement.

• Designed Hulaa's web interface to enhance its user-friendliness, resulting in an improved platform.
• Improved the overall customer experience by designing complex pages, including the home, search, hotel listing and checkout flow.
• Successfully met tight deadlines through strong time management skills.