MegsRadio was an *ad-free*, *non-profit*, *personalized* Internet radio system. The primary goal was to promote the work of local artists by contextualizing their music with songs by well-known artists.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FRov2M8IEv2M7DuDuDMz0klFTE9B2%2F9LsSYBNB7jQRDiZmWEIA%2Fe50a310c-1f3b-49d1-9735-0b47a33f2f87.jpg?alt=media&token=ef590877-c59a-4b25-ad88-50a40983b103","id":"e50a310c-1f3b-49d1-9735-0b47a33f2f87","width":3840,"height":2328,"filename":"megsradio.jpg","type":"image/jpeg","caption":"Web app","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FRov2M8IEv2M7DuDuDMz0klFTE9B2%2F9LsSYBNB7jQRDiZmWEIA%2Feca2219e-f14d-486a-9057-78eef59afb3e.jpg?alt=media&token=add749a5-4157-4930-a0e8-d77d48b01b67","id":"eca2219e-f14d-486a-9057-78eef59afb3e","width":2880,"height":1922,"filename":"brand_execution.jpg","type":"image/jpeg","caption":"Mobile app","border":false}]}
```

MegsRadio.fm

Let's talk about support for artists and the local communities that fuel them.

Bandcamp is inherently important in the continuation of artist ownership and sustainability in music for our digital age. It's a huge resource with an "artists first" approach. This case study dives into some of the pain points with the current Search & Discovery systems at Bandcamp. I detail how it could be improved to generate more organic discovery and turn attention to budding and thriving local music scenes.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FRov2M8IEv2M7DuDuDMz0klFTE9B2%2Fw4RD5JtyfArK5OhauyHJ%2Fc74aea62-ac0e-4c19-b604-6e588f8ec6f8.jpg?alt=media&token=c74ec8c1-5d58-4564-ac2b-1ed9f023a337","id":"c74aea62-ac0e-4c19-b604-6e588f8ec6f8","width":2880,"height":2715,"filename":"screencapture-bandcamp-2021-08-06-15_57_11.jpg","type":"image/jpeg","caption":"Current Bandcamp Discover feature in production","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FRov2M8IEv2M7DuDuDMz0klFTE9B2%2Fw4RD5JtyfArK5OhauyHJ%2F99d543c3-700a-4e71-8130-2911da9c8963.jpg?alt=media&token=b5f47dcc-da05-4a88-9741-a5a5225890fb","id":"99d543c3-700a-4e71-8130-2911da9c8963","width":5130,"height":3448,"filename":"1b. Discover & Tags.jpg","type":"image/jpeg","caption":"Current Bandcamp Discover pain points","border":true}]}
```

**Initial Thoughts and Questions**

• What is the meaning of these discover colors? Do they have value other than aesthetic value and what indicates which tag is which color? What are the criteria for these colors? What would make sense across all versions of the site?

• Design System auditing and cohesion: if tags are a pill CTA, they should be pill styling sitewide. 💊

• Location, Format, Time filtering system is inconsistent on Homepage Discover with Genre pages that use a dropdown.

• Discover only accounts for music released in the past 6 weeks, not all discoverable music in the database is accessible.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FRov2M8IEv2M7DuDuDMz0klFTE9B2%2Fw4RD5JtyfArK5OhauyHJ%2Ff63b2383-2640-4f68-a005-0bdde20bb133.png?alt=media&token=4fa627eb-212e-4b0f-8d65-6e666cebb40d","id":"f63b2383-2640-4f68-a005-0bdde20bb133","width":5130,"height":2542,"filename":"1bb. Discover & Tags.png","type":"image/png","caption":"Tag Management needs to be redefined","border":true},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FRov2M8IEv2M7DuDuDMz0klFTE9B2%2Fw4RD5JtyfArK5OhauyHJ%2Fd449f969-d4cf-4429-9b71-2b64fc84a667.jpg?alt=media&token=4e1e584b-7429-4926-804e-465668db6e25","id":"d449f969-d4cf-4429-9b71-2b64fc84a667","width":5130,"height":2542,"filename":"1bbbb. Desktop_ Discover & Tags (2).jpg","type":"image/jpeg","caption":"User Flow needs restructuring","border":true}]}
```

**Final Proposed Solution**

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FRov2M8IEv2M7DuDuDMz0klFTE9B2%2Fw4RD5JtyfArK5OhauyHJ%2Fdddf238c-908f-41cb-8ace-a13adc615818.jpg?alt=media&token=edd9d5c4-ee81-4f26-b961-501ec4fd2645","id":"dddf238c-908f-41cb-8ace-a13adc615818","width":2880,"height":4344,"filename":"3c. Homepage Discover Wireframe 1.jpg","type":"image/jpeg","caption":"Solution (View 1 of 5)","border":false}]}
```

This solution creates a clearer hierarchy and a more natural flow that encompasses the Search & Discovery ecosystem of Bandcamp.

View the file in Figma! 👇

```cv
figma
{"url":"https://www.figma.com/file/Wh64WeTRc9rJ7k5C3PMTsS/Bandcamp-Discovery-and-Tags-%E2%80%93-Case-Study?node-id=0%3A1"}
```

Bandcamp: Discover & Tags

Senior Product Designer

An Analysis of Technology’s Aid and Hindrance of Community in Local Music

This paper aims to explore the question: to what extent are music event services aiding niche markets of the music industry to achieve their goal of fostering community?

Park School of Communications + Computer Science.

Senior Capstone Paper: “An Analysis of Technology’s Aid and Hindrance of Community in Local Music”

Took courses in Psychoanalysis and the Business of Art.

Resy is one of my favorite new products, revolutionizing the ease of going out to dinner. I decided to do a redesign concept of their iOS app, which is most likely still in its MVP (minimum viable product) stage.

Case Study: Resy iOS Redesign

A case study that delves into Search and Discovery for Bandcamp. How can design system updates reflect a more immersive experience across Bandcamp's ecosystem?

Case Study: Discover & Tags

Co-curated music and art space in Brooklyn, NY, supporting our local music community.

Scully's Den

2023 - now\
Leading design for Buyer experiences and AppX.

\
2023\
Leading design for Trust & Safety across our three teams.

* Product Architecting highly technical areas of our platform with respect to payments, identity verification, protections, and seller tools.

* Designer to Engineer ratio of 1:15 over the past year. Assisting in hiring and growth of our team.

Led the Product Design and User Experience Research with Ali Akhtar and Justin Zupnik, of the web and mobile apps — making it easier for people to find local music in Ithaca, NY.

UX/UI Designer

Jan 2020 - Nov 2021. Worked across all feature teams to build new experiences for our sites. Helped to build and grow the Design System.

Live work: Quick Shop, Add to Bag, Checkout, Item Cards.

Adam Linden

2021