Adam Beasley

Adam Beasley

Senior Product Designer in Edmonton, Alberta CA, He/They

About

I am a senior product designer who is passionate about creating digital products that feature enjoyable and natural interactions.

Work Experience

2021 — Now
Remote/Edmonton

Senior Product Designer responsible for custom report builder feature, and AI/ML initiatives for mid market on QBO.

2021 — 2022
Remote
  • Senior product designer responsible for entire user experience of our mainline insurance application. Research, explore, create, and ideate on new and current user flows to create meaningful engagement with our customers, and then test our solutions with clients.

  • Design and maintain design system for deployment in Figma to simplify the design pipeline.

  • Collaborate with the head of product, engineering team, various product teams (PMs, Product Owners, etc.), and other major internal/external stakeholders to craft solutions for the insurance industry.

  • Conduct research and requirements gathering, user interviews, and initial value prospecting within the product.

  • Build interactive prototypes and wireframes for user testing.

  • Work as a senior level individual contributor as well as cross-functional collaborator across teams and alongside other designers.

  • Create high fidelity mock-ups and instructional videos for our product and engineering teams to ensure full comprehension of the design and development requirements.

  • Use design thinking to explore problem spaces with stakeholders and discover creative and effective solutions.

  • Responsible for pushing projects across to engineering and ensuring projects are being handed off in a timely and efficient manner.

2016 — 2021
Sherwood Park, Alberta
  • Lead Product Designer for the BIStrainer cloud-based SaaS.
  • Design and maintain multiple design systems for deployment in Adobe XD and Figma to simplify the design pipeline.
  • Collaborate with engineering team, researchers, product manager, and major internal/external stakeholders to create solutions for the safety industry which solve real-world challenges.
  • Responsible for research and requirements gathering, designing, testing, and rolling out new system features and improvements.
  • Create interactive prototypes and wireframing for user testing, along with high fidelity mock-ups and instructional videos for engineers to ensure full understanding throughout the design and development process.
  • Strategist, planner, and product designer for development of BISPM – An internal agile project management tool that now houses all internal and client project management. Responsible for initial user flows, feature requirements gathering, spec documentation, and design. Also responsible for setting up and maintaining the design system, and improvements/changes to the project management software.
2017 — 2020
Sherwood Park, Alberta
  • In an agile business, knowing your product is key: Helped build the system from the ground up and as a result was able to take on a key role in onboarding new clients through a thorough analysis of their current processes and systems. I was then responsible for transitioning them to our
    cloud-based safety platform to leverage automation of their entire safety system.
  • Led a team of 4 team members who were responsible for client onboarding and client management, as well as interfacing with a sales team and developers to ensure rapid deployment of solutions.
  • Was responsible for setting up onboarding into the department, and ultimately worked to replace myself as a team lead so I could focus full time on product design.
2013 — 2016
Sherwood Park, Alberta
  • Created content for organizations looking to move safety training and orientations online. Was responsible for storyboarding, filming, recording, and creating full length (60 minute+) content for web deployment.
  • Responsible for project planning – logistics, equipment, team resourcing and timelines.
  • Trained new team members and managed assigned work loads.
  • Completed UAV (drone) ground school certificate and a radio operator license for UAV piloting. We used UAVs for shots on worksites which were unsafe for people to complete, and to add value to our production services.
  • Completed complex visual effects, green screen, and motion design for clients who required filming deemed too unsafe for real-world scenarios.
  • Designed and launched a yearly safety magazine which was industry specific, and targeted safety professionals.
  • Designed all marketing material for BIS Safety Software in collaboration with our technical writing team.
  • Maintained corporate website design and content deployments.
2008 — 2016
Sherwood Park, Alberta
  • Working closely with software engineers and product manager to develop features, design mock-ups, and deliver final designs and instructional videos for development.
  • Created frontend designs for our custom Learning Management System to deliver content, track marks, provide digital certificates, and digital reporting.
  • Sole team member responsible for full system design, UX/UI design, and feature flows.
2007 — 2013
Sherwood Park, Alberta
  • Completed development of online courses (eLearning) for clients including story boarding, live film shoots, green screen, professional audio recording, editing, visual effects, and simulations.
  • Responsible for compression for streaming and content delivery.
  • Designed marketing materials for the organization including: the logo design and brand guide, a branded advertising magazine, and other marketing materials such as brochures.
2005 — 2007
Web Designer at Chickenlip Consulting
Edmonton, Alberta
  • Responsible for front and back-end web programming (php, html, css, javascript), graphic design (brading, print and digital media), running marketing campaigns, and video shooting, editing, and production.

Education

Created in collaboration with industry leaders, the four-course Certificate in User Experience (UX) Design combines online correspondence instruction with the deep learning of a comprehensive curriculum.

A broad range of education from web design and authoring to video and 3d production. Focused on digital media design and video production, animation, visual effects, and web design/ development.

Certifications

2019

Backed by 30 years of social science, Crucial Conversations skills represent the standard in effective communication and the marker of high performance individuals and organizations.

Contact

LinkedIn