Looking for design gigs
About
I grew up on the internet and love computers and software. I’m good at taking a lot of disparate information and turning it into something that people just get.
One word that has been at the center of much of my life is why. Exploring why has broadened my perspective and understanding of the world and myself. So, I think it is important to offer why.
While I have had many great experiences and accomplished a great deal, it wasn’t until I explored design that I truly found my thing. I am without a doubt design-obsessed. One reason for my obsession is that I am drawn to beauty, and good design offers beauty. I also find it impossible to resist good storytelling, and good design is good storytelling. Finally, I hold critical thinking in the highest possible esteem, and good design demonstrates good critical thinking. I've had many great experiences and accomplished a great deal, but it wasn't until I explored design that I truly found my passion. I'm obsessed with design because I'm drawn to beauty, good storytelling, and critical thinking, which are all essential elements of good design.
Work Experience
• Designed a comprehensive UI design system of 50+ components using variables and components in Figma.
• Conducted design research by performing 8 usability tests, identifying key areas for improvement. Presented findings to the entire team, leading to a 20% increase in SUS score, a 15% boost in task completion rates & achieved an NPS of 9 out of 10.
• Directed comprehensive user research, market analysis, & website audit to identify key insights & align user needs with business goals for ITC's ecommerce platform serving 10 million+ users.
• Facilitated workshops for 100+ participants, gaining deep understanding of users' mental models & identifying specific needs to inform product & service design & development.
• Conceptualized 100+ wireframes for IDFC Bank, translating user research into tangible outcomes & enabling stakeholders to visualize digital product improvements before implementation.
• Led the redesign of Oberoi Realty's website, applying User-Centered Design practices & implementing innovative features that led to a 25% increase in average session duration and a 40% decrease in bounce rate.
• Coached 150+ emerging user experience design professionals across 4 countries in design principles & portfolio development, enhancing proficiency in Figma, Notion, & Maze.
• Conducted lectures on product research, usability testing & prototyping which 100+ participants attended.
• Collaborated with developers & product managers to improve SaaS platform design, researching user behavior & identifying strategies to reduce click through rate, advancing user engagement by 45% & cutting down customer churn by 25%.
• Formulated & implemented user-specific dashboards using Figma, facilitating monitoring & analysis of 50+ key metrics for Kubernetes service.
• Executed A/B testing on new layout & features, monitoring user navigation to identify optimal design combinations increasing customer retention by 20%.
• Developed responsive & user-friendly web interface using HTML, CSS, & JavaScript, implementing efficient API call handling system decreasing website response time by 50% & boosted user engagement by 30%.
• Designed targeted mobile & desktop landing pages for lead generation in collaboration with cross-functional meal delivery client teams, enhancing conversion rate by 20% & yielding 500+ new clients in the first year.
• Collected responses via questionnaires & interviews on online food ordering behavioral changes during the pandemic, creating a visual communication principle-infused design system for web & mobile projects, diminishing development time & improving scalability.