Umi Yang
UX Designer in Taipei, Taiwan
UX designer passionate about crafting immersive experiences and fostering genuine human connections through intricate design nuances.
Work Experience
17LIVE, with operational hubs spanning Japan, Taiwan, the US, Hong Kong, and Singapore, specializes in exploring cutting-edge technology, Asia's fan culture and the interactive experiences with internet celebrities.
- Working closely with researchers to conduct conceptual interview research on live-streaming tool on website and APP, and produce a user flow and prototype for usability testing.
- Proposed innovative interactive experiences for archived live-streaming videos, addressing the challenge of offline content availability.
- Obtained a design patent for an offline content interaction experience.
- Conducted competitive research on streamer growth path and delivered presentations to the PM team.
- Contributed to the establishment and maintenance of a brand design system, ensuring consistent and cohesive product interactions.
- Led UX writing projects, collaborating across teams to optimize brand communication and consistent interaction guidance.
- Explored and designed new product directions, with a focus on virtual live-streaming, aligning with strategic objectives.
UXI is a design consultancy dedicated to providing clients with the most suitable user solutions, serving a diverse range of industries including government, e-commerce, healthcare, and financial services. Our designers collaborate in project teams, handling project communication, research planning and execution, as well as proposal design and implementation.
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Designed UI/UX and information architecture for both RWD webpage and APP for Government E-campus Platform
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Conducted research: contextual inquiry, focus group interview, stakeholder interviews, card sorting and competitive analysis
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Carried out re-branding proposal that defined visual identity and brand tone
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Designed GUI and developed design guideline
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Developed gamification feature based on user research and listed spec
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Assisted in workshop in topics of Meditech & Open Banking
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As the host of internal design trends group and reading club
Scenario Lab is a service design consultancy passionate about promoting innovative scenario experiences and design methodologies. We help traditional industries and industrial parks develop new service strategies to thrive in the ever-evolving market.
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Carried out proposal of product concept, prototype and business model in a patented technology innovated product develop project.
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Applied narrative theory to develop product concepts and brainstorming workshops
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Assisted in smart factory service-design workshop. Did case studies, contextual inquiry, persona& scenario, CJM, surver model and factory space guidance.
An Industry-academia cooperation plan in NCTU to conduct user research and report to companies with existing products in the current market
- Research on sport live streaming app Elta. Carry out analysis reports and executable suggestions.
- Methods: interactive maps, interview & affinity diagram, survey, competitive analysis, usability testing and Heuristic evaluation.
Side Projects
Created a chatbot that provides a convenient one-stop service for art and culture enthusiasts, offering curated activity information, personalized marketing, and ticket purchasing capabilities.
- Conducted user interviews, market research, and competitive analysis to inform the chatbot's development.
- Developed feature list, design system IA, chatbot dialogue logic, and prototype.
- Pitch briefings in competitions.
🎖️ Awarded 3rd Prize & SmartCity Special Award in the 2020 LINE PROTOSTAR Chatbot Design Competition.
🎖️ Won the Golden Prize in the 2021 Government Open Data Innovation Application Contest.
🎤 Invited to share design methods and experience at the Innovation Seminar of Taiwan Digital Media Development Center
Education
- Major in Visual Communication Design
- GPA 4.2/4.3
🎖️ Selected candidate in MOE Scholarship Program for Overseas Study in Arts & Design
🎖️2017 Academic Achievement Award - Exp in curation, discussion, and cross-domain cooperation.
- Specialize in cross-media creation: text, typographic, book binding, collage, digital projection .
- Thesis topic: Study on medias and possible forms of fictional storytelling.
- Major in Aesthetics and History of Contemporary Art
- Certification from ESN Language & Culture Sharing Volunteer
- Travel to 30+ cities in EU
- Study field: Chinese Language and Literature
- Double specialties: Contemporary Literature and Cultural study & Linguistic study-
- GPA 3.78/4.3
🎖️2014 Academic Achievement Award - Editor of Campus Issue in Student Association
- Convener of Literature Reading Club
- Recorder of Audiobook in Foundation for Blind
- Learned elementary logic of natural language analysis
- Travel about 10 cities in China