We're excited to announce our exclusive partnership with Singtel Dash, the all-in-one mobile wallet platform!

With the addition of Zip's Buy Now Pay Later payment option for Singtel Dash customers, shoppers can now Zip it in 4 interest-free payments, online or in-store with merchants like Klook, Omnidesk, Osim and Singtel stores throughout Singapore.

We're onboarding more merchants through our partnerships with AsiaPay, Razer merchant services, and Hitpay. Stay tuned for more exciting news in the coming months! 

Learn more about the partnership launch: zip.co/sg/dash-zip. 

\#zipsingapore #singapore #singteldash #strongertogether #changethegame

Singtel Dash x Zip partnership launch

Creative & Partnerships

Comms write-up for internal LinkedIn repost on PR piece.

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Guide to learning how to dress for each of one's own unique curves, for And Well Dressed.

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Festive season round-up featuring various hoolah merchants on hoolah Singapore IG Guides.

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Finalist

A 24-hour challenge to develop a 360 campaign for AsiaOne, elevating and re-introducing the brand with a fresh and young positioning

• Led Event planning & execution; facilitated smooth onboarding for partner and event deployment from in-app Ticketing to ShopBack Pay on-ground

• Managed and secured 9 ShopBack merchants as part of Artbox 2024's ShopBack merchant line-up; 3 newly-signed leads from the event weekends

• Achieved 68% Ticketing sales and 300% GMV (sales) uplift ShopBack Pay transactions as compared to 2023's Artbox x ShopBack performance

Artbox 2024

• Maintained consistency in creative direction for event in collaboration with the Creative team

• Facilitated smooth operations flow for POSM and Brand Ambassador deployments with the Operations team

• Achieved 17% of targeted new ShopBack Pay users; secured 950K impressions as Official Payments Partner

• Achieved 220% uplift in new ShopBack users acquired through first Offline to Online initiative with Booking.com

Artbox 2023

• Overseen retail planning to execution for ShopBack's Women's Weekend at Museum of Ice Cream Singapore

• Managed creative discussions and curated retail space look & feel while maintaining consistency in creative direction from online to offline with the Creative and Partnerships team

• Facilitated smooth operations flow for POSM and Brand Ambassador deployments with the Operations team

• Secured 15 media coverages, with at least 20K impressions

Women's Weekend at MOIC

• Overseen retail planning to execution for ShopBack's booth as a title sponsor, payment & ticketing partner

• Maintained consistency in creative direction for event in collaboration with the Creative team

• Facilitated smooth operations flow for POSM and Brand Ambassador deployments with the Operations team

• Drove 23% and 10% of targeted GMV and new ShopBack users during the event respectively; achieved 530K media impressions and 89K impressions via ShopBack channels

Culture Cartel x ShopBack

• Overseen retail planning to execution, VM planning and budget planning for the event

• Maintained consistency in creative direction for event in collaboration with Creative team, merchant and external vendor

• Facilitated smooth operations flow for POSM and Brand Ambassador deployments with the Operations team

• Achieved 144% and 244% from projected GMV and new ShopBack users target during the 2-day event respectively; 510K impressions during the event via ShopBack channels

Pop Toy Show Singapore

• Overseen retail planning to execution for ShopBack's booth within Xiaomi's event booth

• Maintained consistency in creative direction for event in collaboration with the Creative team

• Facilitated smooth operations flow for POSM and Brand Ambassador deployments with the Operations team

• Achieved 127% of targeted new ShopBack Pay users

IT Show 2023 - Xiaomi

• Led Creative Direction, Event planning & execution and budget planning; facilitated smooth event setup & teardown

• Managed and secured 10 merchant sponsorships from Zalora, LOOKFANTASTIC, POP MART, ActionCity, DrinkAid, Chong Qing Grilled Fish, Juz Scooop, The Style Soiree

• Maintained creative consistency and PR Kit curation in collaboration with the Creative team

• Managed and secured 2 artist collaborations for Event's key programming

• Achieved 68 social postings with more than 280K impressions; secured 8 new leads for 2024 ShopBack Crew lineup

SUPERNOVA by ShopBack - End of Year Creator's Party

• Led in project management, planning & execution of online channel planning

• Managed and secured at least 10 merchant leads for the Commercial team through this partnership

• At least 6.8% claims on campaign promotional code dispensed via the ION World of Rewards in-app game

• Achieved at least 1 million media impressions across ShopBack channels

ION x ShopBack - Partnership Launch

• Overseen and led the Creative Direction of the campaign, OOH planning & execution, online and offline channel planning

CapitaStar x ShopBack - Shop GST-Free

An ad pitch for Greenpeace HK to combat the overconsumption of fast fashion in Hong Kong — with minimalism

#MoreWithLess

• Overseen retail planning to execution for ShopBack's 9th Birthday Event and PR Kit curation

• Maintained consistency in creative direction for the event in collaboration with the Creative and Partnerships team

• Facilitated smooth operations flow for POSM and Brand Ambassador deployments with the Operations team

• Achieved 118% from targeted new ShopBack users, with 310K media impressions

ShopBack 9th Birthday

• Overseen retail planning & execution, online and offline channel planning

• Facilitated smooth operations flow for POSM and Brand Ambassador deployments with the Operations team

• Achieved 10% partner bank usage for ShopBack orders during event; 2.9 million media impressions achieved as Comic Con 2023's Official Rewards Partner

Comic Con Singapore

• Managed and launched 2023 ION Orchard x ShopBack partnership to drive partner app downloads and ShopBack user acquisition and retention

• Led ShopBack's first Creator Community event and amplified ShopBack's awareness to \~280K reach across social channels; secured 2 event artists' collaborations and 8 new 2024 KOL leads

• Directed ShopBack's 9th Birthday Creative Direction and Event Customer Journey & VM; achieved 118% from targeted new users, with 310K media impressions

• Lead Pop Toy Show 2023 x ShopBack Creative Direction, Customer Journey and Event VM; achieved 144% and 244% from projected GMV (sales) and new users during the event

• Managed vendor relations and conversations to execute programmes and operational planning for Retail, Brand & Partnership events

• Managed quarterly offline event budgets, with at least 10% cost reduction

Retail, Brand & Partnerships

• Managed day-to-day retail requests (POSM, Retail Activations, Retail Inventory) for ShopBack Payments; worked closely withthe Operations team on delivery fulfilment

• Spearheaded more than 10 merchant retail activations and drove at least 10% new Pay & PayLater users & 25% order uplift

• Managed internal coordination & conversations from start to end to ensure the smooth operational rollout of POSM to 1,600 merchant outlets for ShopBack PayLater launch

• Kickstarted retail rollouts & assisted with the introduction of retail request SOP (POSM, Retail Activation requests)

• Spearheaded POSM template design refreshments to solidify retail presence, resulting in a significant uplift in brand recognition after new designs were rolled out

• Managed retail inventory and procurement

• Managed external vendor relations and fulfilment processes to execute retail rollouts and activations

Retail Marketing

Focusing on driving partner engagement and post-partnership performance, and support brand initiatives to drive customer acquisition and utilisation through owned channels.

Brand & Partnerships

• Content curation and design of social media posts
• Ad-hoc photography and set curation
• Ad-hoc writings for the label

Creative Intern

• Led and redesigned brand playbook and partner guidelines for internal and partner usage

• Led regional design exercise for localised adaptations with local teams in MY and HK

• Managed regional social media accounts (SG, MY, HK), including content calendar and creative production

• Managed day-to-day design requests from Marketing, Commercial and Tech team

• Managed and produced photoshoots for major campaigns for National Day and BFCM

Creative Designer

• Design and editorial work
• Ad-hoc market research

Design Intern

• Managed overall marketing calendar, including merchant and Singtel Dash partner campaigns

• Led merchant marketing campaigns with key merchants for launch, like Klook, Omnidesk, Vaniday and Anothersole

• Managed social calendar and creative production

Huiyi Wong

2022