Earlier, I worked on a project to improve the branding of Fortmatic, which later became Magic. My main goal was to refine the color palette, theme, and typeface to create a consistent and harmonious visual identity.
In addition, I created a user-friendly website that effectively presents their products and services.

• Rebranded the initial appearance of Fortmatic and Magic brands, determining their color scheme, mood board, typography, and brand guidelines.
• Developed websites.

During my tenure at 2nd Address, I spearheaded the rebranding initiative, ensuring consistency in the company's visual identity across all platforms. This involved designing desktop and mobile websites, developing marketing strategies, crafting a comprehensive stationery suite, and creating promotional items and event banners to enhance brand presence.

At Roofstock, an online marketplace for investing in leased single-family rental homes, I led various initiatives despite a short tenure. I spearheaded brand marketing efforts, revamped visual communication through icons and illustrations, crafted impactful B2B decks, and designed new landing pages for marketing. These endeavors significantly enhanced brand recognition, drove user engagement, and attracted investors, ultimately fueling company growth.

As part of my role, I contributed to the development of UI/UX designs for Orchid's platform, which includes an onion routing network incentivized by OXT and a multi-hop VPN client. Specifically, I focused on crafting designs for their desktop and mobile dashboards, with a particular emphasis on the iOS Beta version.

I had a great opportunity to design a set of exquisite icon designs representing fasteners, such as nuts and bolts, specifically for the filter feature on Amazon.com. These icons were meticulously crafted to ensure a seamless and delightful user experience. With these visual indicators, customers can effortlessly navigate and refine their search results, saving valuable time and effort. The elegant yet intuitive design of these icons adds an aesthetic appeal while enhancing the overall usability of the platform.

During my internship, I took a proactive role in devising and implementing a more user-friendly process, leveraging intuitive interfaces, recognizable icons, micro-interactions, and illustrative elements to facilitate the seamless identification of product issues and solutions.

By incorporating these visual aids, I aimed to enhance user engagement and understanding. This multifaceted approach optimized system performance and resulted in a more visually appealing and user-centric communication experience, elevating our overall problem-solving efficiency.

I've been taking off with just one semester remaining.