### ***Coral Heroes*** is a France-based independent non-profit organization dedicated to preserving coral. This organization **marked the beginning of my career as a Social Media Specialist.** Additionally, Coral Heroes, an NGO, introduced me to coral and surrounding environmental issues. **Here, I discovered my passion for the ocean and developed a strong desire to learn about saving corals from bleaching—a pursuit that continues today**. As an Intern Social Media Specialist, my responsibilities included creating content, reposting media, writing captions, and scheduling as well as posting and responding to comments and direct messages from our audience.

## ***Sample of work:***

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fq7rLLvEhVKY8AYt98mjWeWEYth22%2F5p8NFE4Gaw7Rf7m97H6D%2F602207e1-3200-42a1-b536-5b035e1ed376.jpg?alt=media&token=05678a49-27af-42de-bcc1-d363dd099c1e","id":"602207e1-3200-42a1-b536-5b035e1ed376","width":544,"height":544,"filename":"325885649_492772066372594_743475105092997489_n (1).jpg","type":"image/jpeg","caption":"","border":false}]}
```

## *[🪸 Portfolio and Study Case for Coral Heroes](https://www.facebook.com/coralheroes/)*

### 🦀**Social media goals and key responsibilities:**

My role at Coral Heroes was to enhance brand visibility and engagement through Facebook and Instagram. As a new organization in 2019, I was responsible for **creating monthly content schedules, writing and posting content, reposting media, crafting captions, and managing audience interaction through comments and direct messages.**

### **⛵ Audience segment:**

Based on the nature of Coral Heroes' work, their target audience likely consists of individuals and groups with a strong interest in marine conservation, environmental protection, and sustainable practices. I divided into five categories:

* **Environmentalism:** People who care about the environment and climate change.

* **Ocean Conservation:** Individuals passionate about marine life and ecosystems.

* **Diving and Snorkeling:** Those who engage in water-based activities and appreciate coral reefs.

* **Education:** Teachers, students, and researchers seeking information about coral reefs.

* **Tourism:** Travelers visiting coastal areas and interested in sustainable tourism.

### 🌊 **Content Pillar:**

* Coral restoration update

* Education

* Media reposting

* Meme

### **🦑Result**

These are the posts that I posted on Coral Heroes' Facebook pages, where I wrote for the captions (mostly writing stories or explanations for the information purpose)

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fq7rLLvEhVKY8AYt98mjWeWEYth22%2Fcoralheroes-portfolio%2Fabf6e8f8-67a4-43c7-bd3f-d7137f8899a1.png?alt=media&token=55accc0e-691a-4b4a-9876-0da8720df937","id":"abf6e8f8-67a4-43c7-bd3f-d7137f8899a1","width":1772,"height":853,"filename":"Screenshot 2024-08-20 112105.png","type":"image/png","caption":"","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fq7rLLvEhVKY8AYt98mjWeWEYth22%2Fcoralheroes-portfolio%2Ff14b79dd-c74a-47fb-bfee-0a71a69c5569.png?alt=media&token=fd89b0ef-21d9-4be3-9449-cd78e20ebd30","id":"f14b79dd-c74a-47fb-bfee-0a71a69c5569","width":1895,"height":745,"filename":"Screenshot 2024-08-20 112633.png","type":"image/png","caption":"","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fq7rLLvEhVKY8AYt98mjWeWEYth22%2Fcoralheroes-portfolio%2F7f56a99e-4b55-4526-8522-8495738be289.png?alt=media&token=9ae23096-e97f-4d05-a4c8-5bc9d2fa1783","id":"7f56a99e-4b55-4526-8522-8495738be289","width":1507,"height":777,"filename":"Screenshot 2024-08-20 113121.png","type":"image/png","caption":"","border":false}]}
```

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fq7rLLvEhVKY8AYt98mjWeWEYth22%2Fcoralheroes-portfolio%2F5e5c5d06-5a11-4d0d-b810-05815a845541.png?alt=media&token=62d50b84-c628-4ca7-adce-ea33d86ae9db","id":"5e5c5d06-5a11-4d0d-b810-05815a845541","width":733,"height":793,"filename":"Screenshot 2024-08-20 113313.png","type":"image/png","caption":"","border":false}]}
```

Social Media Specialist Internship at Coral Heroes, France-Bali (Remote)

### ***Cuanz*** is the First Social-Invest Tech application in Indonesia that can provide the most complete stock and crypto investment information by combining content, pick, and analysis from various communities and stock and crypto activists.

## ***Sample of work:***

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fq7rLLvEhVKY8AYt98mjWeWEYth22%2Fcuanz-portfolio%2Fc2ba3506-2332-4a52-85ee-130c285f303b.mov?alt=media&token=bfebc5d4-b970-412f-baeb-a4b84fc2b290","id":"c2ba3506-2332-4a52-85ee-130c285f303b","width":1920,"height":476,"filename":"P.mov","type":"video/quicktime","caption":"","border":false}]}
```

## *[💸Portfolio and Case Study for Cuanz](https://www.instagram.com/joincuanz?igsh=MzRlODBiNWFlZA==)*

### **💪🏽 Social media goals and key responsibilities:**

My role at CUANZ is to **enhance brand visibility and engagement** through strategic utilization of social media platforms and paid advertising. This involves:

* **Crafting compelling brand narratives:** Developing and communicating the core message of Join Cuanz in a way that resonates with the target audience.

* **Leveraging social media:** Utilizing platforms like Instagram, Facebook, TikTok, and others to build a strong online community and foster interactions.

* **Implementing paid advertising:** Creating and managing targeted ad campaigns to increase brand awareness, drive traffic, and generate leads.

### **👋🏽 Audience segment:**

* **Young professionals:** Tech-savvy millennials and Gen Z interested in building their wealth through early investments.

* **Retirees:** Individuals nearing or in retirement seeking income-generating investments and portfolio management.

* **Women investors:** Women looking for financial guidance and community support as they navigate the investment landscape.

### **📝 Content pillar:**

* Market information

* Investment education

* POV

* Company culture

* Meme

### 👀 **Result:**

Through the implementation of this content marketing strategy, we achieved a remarkable 42% boost in brand visibility and a substantial 28% increase in organic engagement over a six-month period.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fq7rLLvEhVKY8AYt98mjWeWEYth22%2FRaxPQ1jp50IwZfOF7P0N%2Fd9523846-c1c1-429a-8ddb-8db2d76bb06f.jpg?alt=media&token=18c5a735-d0ed-43fb-9af2-91c7c3803727","id":"d9523846-c1c1-429a-8ddb-8db2d76bb06f","width":868,"height":1089,"filename":"IMG_4982.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fq7rLLvEhVKY8AYt98mjWeWEYth22%2FRaxPQ1jp50IwZfOF7P0N%2F4e628ca5-7d78-487e-85d5-288f0d50ada8.jpg?alt=media&token=4e1b1747-f17b-42d5-8353-27e179280b50","id":"4e628ca5-7d78-487e-85d5-288f0d50ada8","width":881,"height":1077,"filename":"IMG_4981.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fq7rLLvEhVKY8AYt98mjWeWEYth22%2FRaxPQ1jp50IwZfOF7P0N%2F8def9e13-4a3c-46a6-916d-0dc97f6a6bcf.jpg?alt=media&token=1708fae9-a32b-422f-b8b4-0f890d06fbf7","id":"8def9e13-4a3c-46a6-916d-0dc97f6a6bcf","width":882,"height":1098,"filename":"IMG_4979.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

Link to post: [1](https://www.instagram.com/p/CruYoohpnpa/?igshid=MzRlODBiNWFlZA==) [2](https://www.instagram.com/p/Cpeu8ccp6Q6/?igshid=MzRlODBiNWFlZA==) [3](https://www.instagram.com/p/CojMKMapO7d/?igshid=MzRlODBiNWFlZA==)

## **ADS Management**

Conducted A/B testing and experiments to optimize social media content, campaigns, advertising strategies and result 83.9K+ account reached within a month.

Implemented social media ads such as Facebook Ads and resulting 150K+ impression within 4 days.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fq7rLLvEhVKY8AYt98mjWeWEYth22%2Fcuanz-portfolio%2F157368d3-37af-427a-a51f-acd9fd2a8eb8.jpg?alt=media&token=60cfec06-979e-4cb8-8367-cd137be02aef","id":"157368d3-37af-427a-a51f-acd9fd2a8eb8","width":874,"height":1101,"filename":"IMG_4985.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fq7rLLvEhVKY8AYt98mjWeWEYth22%2Fcuanz-portfolio%2F604f440c-919c-43a9-90ab-ca224fdf9c93.jpg?alt=media&token=b5bde434-42d9-4d2c-a43e-f13a3f76f5c7","id":"604f440c-919c-43a9-90ab-ca224fdf9c93","width":874,"height":1096,"filename":"IMG_4984.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fq7rLLvEhVKY8AYt98mjWeWEYth22%2Fcuanz-portfolio%2F21fa1e03-fb6d-4d48-8142-b1d7368e5c4f.jpg?alt=media&token=e54ac641-e4e4-4454-847d-90925da4681a","id":"21fa1e03-fb6d-4d48-8142-b1d7368e5c4f","width":873,"height":1100,"filename":"IMG_4983.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

Link to ads: [1](https://www.instagram.com/p/Co1UkUPpTV6/?igshid=MzRlODBiNWFlZA==) [2](https://www.instagram.com/p/CoyvyhqJr6W/?igshid=MzRlODBiNWFlZA==) [3](https://www.instagram.com/p/CotLdagpz_n/?igshid=MzRlODBiNWFlZA==)

Join Cuanz : Social Media Management and Ads Activation

Briqaroo is an innovative, eco-conscious brand that I founded to address the pressing issue of waste management in the coffee industry. Inspired by the circular economy model, Briqaroo repurposes coffee grounds, a waste byproduct from cafes and coffee production facilities, to create high-efficiency briquettes. These briquettes provide an eco-friendly alternative to traditional charcoal, reducing reliance on non-renewable resources and contributing to a cleaner, greener environment.\
\
**Project Overview:**

* **Product Development:** At Briqaroo, we collect coffee grounds and process them into high-quality briquettes, which offer a cleaner alternative to traditional charcoal. This process not only provides a sustainable energy source but also helps reduce landfill waste, addressing both environmental impact and waste management issues.

* **Market Research & Positioning:** I conducted extensive research to identify and target key market segments, including eco-conscious consumers, cafes, and restaurants looking to minimize waste. Positioning Briqaroo as a green energy option differentiates us from competitors in the solid fuel industry.

* **Sales & Partnerships:** I actively pursued partnerships with coffee shops to source raw materials and established connections with local retailers to expand Briqaroo’s reach. This approach helps us operate in a closed-loop system while providing an alternative energy source for consumers.

* **Community Engagement:** Beyond business growth, Briqaroo contributes to environmental awareness by educating the public about waste reduction and energy alternatives. Our efforts also include collaborations with NGOs to further our commitment to sustainability and social responsibility.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fq7rLLvEhVKY8AYt98mjWeWEYth22%2Fa6Kk5a8CmcofuF7c6Y1J%2F20bf44e5-f91d-46e0-a6bc-20bf48f98e00.png?alt=media&token=0debf051-5b17-40b1-9afe-771157765ae0","id":"20bf44e5-f91d-46e0-a6bc-20bf48f98e00","width":2160,"height":2700,"filename":"1.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fq7rLLvEhVKY8AYt98mjWeWEYth22%2Fa6Kk5a8CmcofuF7c6Y1J%2Fbd9459a3-1fe5-44ed-a39d-7b993b472e36.png?alt=media&token=9e831e88-82e1-46f1-b2e5-eeb9d4e892b2","id":"bd9459a3-1fe5-44ed-a39d-7b993b472e36","width":2160,"height":2700,"filename":"2.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fq7rLLvEhVKY8AYt98mjWeWEYth22%2Fa6Kk5a8CmcofuF7c6Y1J%2F75554c49-c592-4cff-8374-914a2229995a.png?alt=media&token=f1ad7cbd-3403-41e4-bb2b-37f65d6035ec","id":"75554c49-c592-4cff-8374-914a2229995a","width":2160,"height":2700,"filename":"3.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fq7rLLvEhVKY8AYt98mjWeWEYth22%2Fa6Kk5a8CmcofuF7c6Y1J%2F63436751-46b2-4fc7-ae91-1f71045b3975.png?alt=media&token=17a0f968-550e-4651-8d48-4f2816f6413e","id":"63436751-46b2-4fc7-ae91-1f71045b3975","width":2160,"height":2700,"filename":"4.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fq7rLLvEhVKY8AYt98mjWeWEYth22%2Fa6Kk5a8CmcofuF7c6Y1J%2Fa60c069f-4251-4f49-90ce-ca623392d0aa.png?alt=media&token=2fe630bd-aa08-4d85-8db2-05a1108ac41f","id":"a60c069f-4251-4f49-90ce-ca623392d0aa","width":2160,"height":2700,"filename":"5.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fq7rLLvEhVKY8AYt98mjWeWEYth22%2Fa6Kk5a8CmcofuF7c6Y1J%2F3ffab666-a9fc-4bb2-b61d-55a99ab30088.png?alt=media&token=ec9c5f06-ad90-49f6-9b74-7aa01e014c9e","id":"3ffab666-a9fc-4bb2-b61d-55a99ab30088","width":2160,"height":2700,"filename":"6.png","type":"image/png","caption":"","border":false}]}
```

Briqaroo

### As the Social Media Manager at Salt Studio Digital, a Singapore-based marketing agency specializing in inbound marketing, I lead the strategic planning, execution, and management of social media campaigns for a diverse portfolio of clients. My primary focus is to develop and sustain a compelling online presence for brands in industries such as interior design, food and beverage, beauty services, and grooming. Key responsibilities include crafting tailored content strategies, optimizing engagement across platforms, analyzing performance metrics, and ensuring alignment with clients’ overall marketing objectives. My role demands a balance of creativity, data-driven decision-making, and a deep understanding of each industry to drive measurable results and deliver impactful social media solutions.

## ***Sample of work:***

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fq7rLLvEhVKY8AYt98mjWeWEYth22%2Fsaltstudiodigital-portfolio%2Fa0178942-d3e3-4050-899b-cabbbf9cc2be.jpg?alt=media&token=be5c7320-0b4b-406a-bdba-40ccdff720ef","id":"a0178942-d3e3-4050-899b-cabbbf9cc2be","width":1280,"height":720,"filename":"WhatsApp Image 2024-08-18 at 20.18.24.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

## [✂️ ](https://www.instagram.com/thegoodguysbarber?igsh=MzRlODBiNWFlZA==)*[Portfolio and Case Study for The Good Guys Barbershop](https://www.instagram.com/thegoodguysbarber?igsh=MzRlODBiNWFlZA==)*

**About the Client:**\
The Good Guys Barbershop is a premium grooming destination located in the heart of Little India, one of Singapore's most vibrant neighborhoods. Known for its sharp styles and welcoming atmosphere, the barbershop serves a diverse clientele, including young adults, professionals, and families.\
\
**Role and Key Responsibilities:**\
As the Social Media Manager for The Good Guys Barbershop, I developed and executed a tailored social media strategy to elevate the brand's digital presence and drive customer engagement. My core responsibilities included:\
**\
Key Responsibilities:**

* **Content Creation and Management:** \
  Crafted engaging, on-brand content across formats such as text, images, and videos, designed to resonate with the target audience segments.

* **Content Scheduling:** \
  \- Designed and maintained a consistent monthly content calendar.\
  \- Published daily content, including writing captions, selecting visuals, and scheduling posts at optimal times.

* **Social Media Advertising:** \
  \- Launched and managed targeted paid campaigns to boost brand awareness, generate leads, and drive online bookings.\
  \- Delivered ad creatives, optimized audience targeting, and analyzed performance metrics for continuous improvement.

* **Trend Analysis:** \
  Monitored social media trends and algorithm changes to ensure innovative, relevant content and platform strategies.

**💪🏽 Social Media Goals:** Attract new customers, build brand loyalty, engage with the target audience, generate online bookings, and establish the barbershop as the go-to spot for sharp style and a great experience.\
\
🤳🏽**Audience Segment:** ***For young adults***, focus on building a cool brand image, showcasing trendy haircuts, and driving online bookings. ***For professionals***, emphasize skill, experience, and a relaxing atmosphere. ***For families***, highlight kid-friendly services, packages, and a welcoming environment.\
\
📝 **Content Pillar:** \
\- Hair Transformation\
\- POV content\
\- Event\
\- Barbers Quiz

**👀 Result:** \
Implementing this strategy led to a **26.35% increase in account reach** (up to 5,356,696), a **13.33% increase in impressions** (up to 5,527,840), and a **71.16% increase in account engagement** over two months.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fq7rLLvEhVKY8AYt98mjWeWEYth22%2Fsaltstudiodigital-portfolio%2F6c4c3df5-93c9-475f-8712-b4bf7e4036c7.jpg?alt=media&token=45870c24-18a6-4926-8213-0a7476205150","id":"6c4c3df5-93c9-475f-8712-b4bf7e4036c7","width":1290,"height":1423,"filename":"WhatsApp Image 2024-08-18 at 19.53.41 (1).jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fq7rLLvEhVKY8AYt98mjWeWEYth22%2Fsaltstudiodigital-portfolio%2Fc4efa8f5-d497-46f7-8f4b-4e6bf04a9c8d.jpg?alt=media&token=cc51809f-004b-4f12-9835-677a86e9e522","id":"c4efa8f5-d497-46f7-8f4b-4e6bf04a9c8d","width":1082,"height":1600,"filename":"WhatsApp Image 2024-08-18 at 19.53.43.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fq7rLLvEhVKY8AYt98mjWeWEYth22%2Fsaltstudiodigital-portfolio%2F644e3a3d-36ea-4bb0-b534-e34fa5b22dca.jpg?alt=media&token=12305dd9-eded-4065-a91d-09267f3cee90","id":"644e3a3d-36ea-4bb0-b534-e34fa5b22dca","width":934,"height":1035,"filename":"WhatsApp Image 2024-08-18 at 19.57.42.jpeg","type":"image/jpeg","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fq7rLLvEhVKY8AYt98mjWeWEYth22%2Fsaltstudiodigital-portfolio%2Fc5062514-52dc-44d9-bd8d-5c6bc05e98f6.jpg?alt=media&token=db3cc16a-4c6c-487c-8cab-55b83941bb11","id":"c5062514-52dc-44d9-bd8d-5c6bc05e98f6","width":1285,"height":1400,"filename":"WhatsApp Image 2024-08-18 at 19.57.41.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

Social Media Manager at Salt Studio Digital, Singapore

### **Kambing Gunung Indonesia** is a travel company specializing in Mount Bromo tours. They offer a range of packages to explore this iconic volcano, including transportation, accommodation, and experienced guides. Known for their excellent service and commitment to providing unforgettable experiences, Kambing Gunung is a popular choice for travelers seeking to discover the beauty of Mount Bromo.

## ***Sample of work:***

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2Fq7rLLvEhVKY8AYt98mjWeWEYth22%2Fg8LWynyFEMsaU0zkNgRr%2Fd7fbea75-a267-4bd2-ae75-83c4a15d0e2e.mov?alt=media&token=b209d2fb-d925-430a-8ca4-df2bff5f21ef","id":"d7fbea75-a267-4bd2-ae75-83c4a15d0e2e","width":1920,"height":558,"filename":"WELCOME.mov","type":"video/quicktime","caption":"","border":false}]}
```

## [💪🏽 ](https://www.instagram.com/kambinggunung/)*[Portfolio and Case Study for Kambing Gunung](https://www.instagram.com/kambinggunung/)*

**📸 Key responsibilities:** \
\
As the Social Media Manager at Kambing Gunung, my role is pivotal in shaping the company's online narrative and driving engagement. My responsibilities encompass a wide range of content creation and strategy, including:

* **Content Pillar Development**: Determine the fundamental topics or subjects that align with Kambing Gunung's brand identity and target audience

* **Storyboarding:** Develop detailed outlines for video content, including plot, characters, dialogue, and visuals. This ensures a clear direction for the video production team.

* **Brainstorming Concepts:** Continuously generate fresh and innovative content ideas that align with the content pillars and resonate with the target audience.

**🚞 Social Media Goals:**\
\
The primary goal of Kambing Gunung's social media presence is to establish a strong online brand identity that resonates with adventure and nature enthusiasts. By creating engaging content and fostering a loyal community, we aim to increase brand awareness, drive website traffic, and ultimately boost tour bookings. Our social media efforts will focus on showcasing the unique experiences Kambing Gunung offers, inspiring potential customers, and positioning the company as a leading eco-tourism provider.

**🌋 Audience segment:**

I defined the Kambing Gunung audience into three distinct groups: travelers, nature enthusiasts, and couples or families. For each segment, I crafted a **content pillar** for their Instagram, **encompassing storytelling, ambience-capturing visuals, and photo-worthy moments.**\
\
\
**🪻Result:**

Implementing this content pillar led to a **40% increase in followers** and over **8.7 million impressions for the brand over 5 months.**

* List of content that achieves > 100k views organically:

```cv
gallery
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```

Link to post : [1](https://www.instagram.com/reel/CcmVoxFBU9v/?igshid=MzRlODBiNWFlZA==) [2](https://www.instagram.com/reel/CpO1g9Lgt9I/?igshid=MzRlODBiNWFlZA==) [3](https://www.instagram.com/reel/CnGaTsqgKz3/?igshid=MzRlODBiNWFlZA==)

Post 1. Creating a mesmerizing short video showcasing the view surrounding Mount Bromo.

Post 2. Photo-worthy moment video

Post 3. Implementing storytelling

Social Media Management (Freelance)

**MNEBA Wealth Management** is a financial company specializing in providing wealth management advice to an international client. As an independent firm, they prioritize clients' best interests, offering impartial guidance without ties to specific financial products or institutions. Their services encompass a range of financial planning aspects, including retirement planning, inheritance tax planning, and international portfolio management, aiming to help clients achieve their financial goals with confidence and security.

## *💰 [Portfolio and Case Study for NEBA Wealth Management](https://www.linkedin.com/company/nebawealth/)*

As a Social Media Manager at NEBA Wealth Management, **my responsibility and goals** were to *leverage social media platforms to build brand awareness, engage with potential and current clients, and position NEBA as a trusted authority in wealth management.*

**Key Responsibilities:**

* **Content Creation and Curation:** Develop and implement a consistent content strategy aligned with NEBA Wealth Management's brand and target audience. Create engaging content **on LinkedIn and Facebook**, including infographics, video, and social media posts to educate and inform the audience about financial planning, investment strategies, and market trends.
* **Paid Advertising:** Manage and optimize Instagram ads to reach wider audience and drive targeted traffic to the website
* **Analytics and Reporting:** Monitor and analyze social media performance metrics, including reach, engagement and conversions.

\
🏦 **Audience Segment:**

1. **High-Net-Worth Individuals (HNWIs):** Individuals with significant wealth who require complex financial planning and investment strategies.

2. **Affluent Individuals:** Those with substantial financial assets who seek personalized financial guidance.

3. **Retirement Savers:** People approaching or in retirement who need assistance managing their savings and investments.

4. **Expatriates:** Individuals living and working abroad who require international financial planning services.

**💹 Content Pillar:**

* **Financial Education:** Budgeting, saving, investing, retirement planning, tax strategies and estate planning

* **Thought Leadership:** Market trends, economic analysis, investment strategies, financial technology

* **Client testimonials**

* **Company Culture and Team:** Employee spotlights and company news

\
💸 **Result:**\
\
NEBA successfully expanded its reach on social media, resulting in a 58% increase in followers across all platforms in **six months**. Through targeted social media campaigns, NEBA generated **13 new leads in two months.**

```cv
gallery
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```

Social Media Manager at NEBA Wealth Management

Social Media Manager

Full Stack Digital Marketing

Digital Marketing Internship Programme

Mandiri Sustainability Forum

Kambing Gunung is Malang-based tour and travel agency specializing in unforgettable Bromo Mountain adventures.

Social Media Manager Freelance

The Good Guys Barbershop is a barbershop located right in the middle of Little India. One of the most vibrant and bustling neighborhoods in Singapore.

This project showcases my work in content creation from 2022-2024, highlighting my skills in design, video editing, copywriting, content ideation and strategic planning.

Collection of Creative Content from 2022-2024

Cuanz is the most complete one-stop stock trading information aggregator for young investors in Indonesia by aggregating stock advice and educational content from trading mentors, chat groups / channels and other media.

Briqaroo is a sustainable business dedicated to transforming coffee grounds, a common waste product, into eco-friendly briquettes for cleaner, renewable energy solutions. As the founder and business development lead, I launched Briqaroo with a mission to promote sustainability and reduce waste through innovative recycling.

Founder and Business Development

Volunteer

* Directed and executed the client's social media strategy, ensuring alignment with both the desired outcomes and client expectations

* Developed best practice social media strategies (organic & paid, specialty in organic content) with +40,000 average monthly engagement

* Managed and supervised the creation of social media content

  \
  (The portfolio below is like a magician's hat – full of surprises! check it out) ⬇️

* Managed and maintained social media accounts, consistently monitoring and responding to comments and messages

* Implemented social media advertising campaigns, utilizing platforms such as Facebook Ads Manager resulting in a 3,63% of click-through rate.\
  \
  (The portfolio below is a zoo of joy! ⬇️)

Developed and implemented comprehensive social media strategies that increased brand awareness and engagement by 48%. Also, grew the company’s social media presence and resulting in a 67% increase in followers.\
\
(My portfolio is a playground for my imagination, and I'm inviting you to join the fun!) ⬇️

Social Media Specialist (Freelance)

* Completed competitive research and benchmarking to further understand target audience and goals.

* Performed daily management of all social media sites (Facebook and Instagram).

* Created informative and entertaining posts media for client’s Facebook and Instagram pages.

  \
  (Pick me, choose me, love me or just check my portfolio below ⬇️)

Social Media Specialist (Internship)

* Developed and executed social media strategies, resulting in a 42% increase in brand visibility and a 28% growth in organic engagement within six months.

* Conducted A/B testing and experiments to optimize social media content, campaigns, advertising strategies and results 83.9K+ accounts reached within a month.

* Implemented social media ads such as Facebook Ads and resulting 150K+ impression within 4 days.\
  \
  (My portfolio is like a treasure chest filled with creative gems, waiting to be discovered! ⬇️)

Vivin

Projects

Work Experience

Volunteering

Certifications

Contact