Nicklpass operates on a subscription model, serving as a content management platform that aids businesses in personalizing and handling their digital news. I contributed by developing a self-service onboarding flow tailored for smaller teams, and transitioned all publishers' logos on Nicklpass to SVG format.

At Diool, a platform streamlining digital payment processing for businesses, I spearheaded various UX/UI initiatives to enhance user satisfaction and drive product adoption.

Centricity was the world's first Demand Transparency platform, our product monitors consumer internet behaviour in real-time to show anyone what people are looking for before they buy it.

In my position, I undertook the substantial task of redesigning an internal data annotation tool, successfully elevating its efficiency by over 80%, which translated to a reduction in annotation time by over 65%.

I also conceived an innovative solution for systematically categorizing and mapping collected data into hierarchies, a critical step that significantly bolstered the data model's effectiveness.