I co-founded the art and design collective focused on using emerging technologies to develop innovative speculations and solutions. Clients include The Royal College of Art, The Open Data Institute and Central Saint Martins.

I worked on designing sitemaps, user-flows, wireframes, UX and UI solutions for a number of start-ups, major brands and charitable organisations including Anyone, &Daughter, Limna, The Climate Agency, Snap Inc. and The Do Lectures

I taught lectures on visual communication and led the design of the course’s events, including exhibitions and visiting lecturers, using printed matter and social media.

I worked on projects ranging from visual identity and installations to interaction design for both small clients and global brands such as Juul, Vitra and Concord Music.

I worked on the design and development for the Nike ‘Move to Zero’ and ‘House of Innovation’ projects and the Beats by Dre in-store experience at Harrods.

I assisted Gareth McConnell on the photoshoot of M.I.A. for the cover of Dazed magazine.

I worked on the research and development of the ‘25 Years of Arena Homme+’, the Wales Bonner re-brand and assisted with the photoshoots for Arena Homme+ and POP.

“Everything” is a performance piece that contemplates the ephemeral nature of existence. By weaving together light, sound, and movement in a minimalist fashion, it captures the transient essence of life's moments. This collaborative creation, lasting nearly six minutes, portrays a narrative of creation, existence, and decay, transforming the familiar yet elusive concept of temporality into an immersive experience. The work is a harmonious blend of visual, auditory, and performative elements, evoking the primitive and fleeting facets of life.

Exhibited at the Silk Street Theatre, Barbican Centre, London.

Commissioned to design the identity for the Central Saint Martins' MA Biodesign course, Applied Logic created a design that embodies regenerative systems that play with the synthesis of organic and technological forms.

Nature is random and structured, chance and order existing side by side. Our generative identity draws from the circular motives of biodesign and the symmetries that are recurrent throughout nature. Employing a computational approach, we have developed cellular patterns that use algorithmic growth to reflect a symbiosis of human and non-human elements.

‘Out of Sight, Out of Mind’ is a short film created using real CCTV footage that captures my movements as I go throughout the day. By utilising CCTV footage, the film offers a unique perspective on surveillance, seeking to romanticise and beautify what is often seen as an intrusive aspect of modern society. Rather than portraying surveillance as a dystopian force, the film presents it in a surreal and dreamy light, challenging cliched interpretations of Orwellian surveillance narratives.

The visual identity for the 2021 Central Saint Martins Graduate Showcase uses artificial intelligence in the form of machine learning to represent the individual and collective growth of the graduating students within the university's community.

Collecting the word "bloom" in all languages spoken on the Central Saint Martins campus, we trained a neural network that generates new letterforms based on the initial data. Combining moving imagery, colour, and typography, we developed an adaptive visual system with this generative cycle at its core.

Supported by Meta

dandad.org/awards/new-blo…