Overview:
CipherQuest is an upcoming augmented reality mobile app centred on collaborative puzzle-solving and cryptographic challenges inspired by Cicada 3301. I designed an intriguing landing page to build anticipation and interest.
Challenge:
As a novel AR experience, conveying the unique value proposition of CipherQuest was critical yet challenging. The page needed to spark curiosity, embody the mystique of Cicada 3301, and motivate sign-ups among the target cryptographer audience.
Process:
I crafted a dark, enigmatic aesthetic with subtle elements to pique interest. Concise copy highlighted collaborative puzzle-solving within an immersive narrative. The sign-up form was prominently positioned to capture email addresses. An embedded video teased the AR gameplay.
Outcome:
The completed landing page aligns with CipherQuest's modern, mystical brand identity. The strategic design and content successfully convey the cryptic but alluring nature of the experience while prompting sign-ups.
Interactive prototype below
Takeaways:
-
A cryptic aesthetic embodied the brand mystique
-
Prominent calls-to-action to sign-up for exclusive access
-
Visual intrigue and novelty generated strong social buzz
