* Manage communications between marketing, engineering, BI, and design teams, as well as agencies.

* Project manager for marketing requests executed by an engineering team.

* Create and maintain landing pages via Contentful.

* Track and analyze website performance.

* Improve CVR of landing and pricing pages through A/B testing and design enhancements.

* Lead client-facing A/B testing utilizing VWO and ad platforms.

* Experience utilizing VWO, Contentful, JIRA, Google Ads Manager, Spotify Ads Studio, Mixpanel, Google Analytics, [Magellian.ai](http://magellian.ai/), Meta Ads Manager, Asana, Figma, Miro, Notion.

Issuu – Website Lead

* Manage all paid performance marketing campaigns across Google, Bing, Facebook, and other 3rd party platforms.

* Lead podcast ad growth, track performance, onboard shows, and collaborate with an agency partner.

* Build, optimize and manage landing pages through Contentful to increase traffic & more conversions.

* Lead top of funnel A/B testing with VWO Testing to improve CRO.

* Work closely with Marketing teams, Design, BI, Engineering, Content, and manage external agencies.

Issuu

This project was organized both within [Notion](https://jumpy-sand-bd8.notion.site/Case-Study-dab9246f028546439f828cfcc7bfdf84) and then added into a presentation format. The presentation slides can be seen [here.](https://pitch.com/public/21852f90-24f8-4d18-bee4-ebbf654317bb)

Sample Case Study

* Set up and manage marketing campaigns across multiple paid search and social channels.

* Track and report on performance across channels, providing strategic recommendations to improve campaigns and performance.

* Create and design all paid marketing assets including: ads, video, chatbots, email & landing pages.

* Identifying, implementing and testing new channels for growth

* Align customer messaging and value propositions across marketing, product, and support teams.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFAs1bAoB7aPEIfvoga3VeSQlcSZ2%2FiqmI5nQGnT9KQrVTNVGL%2Fd53bc6b1-59dc-48c0-a25b-6bfb08cc4488.jpg?alt=media&token=4378996c-23c5-45ec-aa93-7730661b2677","id":"d53bc6b1-59dc-48c0-a25b-6bfb08cc4488","width":1920,"height":1047,"filename":"Baze_landing_page.jpeg","type":"image/jpeg","caption":"","border":false}]}
```

Baze Labs

* Implement and manage marketing campaigns across multiple paid social channels and optimize on KPIs.

* Identify growth trends and optimization opportunities to drive down CPA.

* Initiate and A/B test customized landing pages to increase conversion rates.

* Track and forecast a $3m annual marketing budget and identify opportunities to improve ROI.

* Design and create high performance video/ image assets generating 15% member increase quarter over quarter.

HoneyBook

As a part of our media mix at Issuu, I wanted to test an audio platform and applied to the Spotify Beta Program. We were able to test self-serve, audience-based podcast buying to grow our brand awareness and reach additional audiences outside of our normal channels.\
We tested different types of audio scripts, interests, and countries which gave us good insights into where to expand our traditional podcast ad strategy.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FFAs1bAoB7aPEIfvoga3VeSQlcSZ2%2Fn9DegYBfIUdWul8CGBTx%2Fa1634d8d-6241-47bb-9ee2-f0459ee78e41.png?alt=media&token=b187ef2f-a354-4eda-8342-4f07b8fcd38f","id":"a1634d8d-6241-47bb-9ee2-f0459ee78e41","width":2874,"height":1416,"filename":"Screenshot 2023-05-08 at 22.35.21.png","type":"image/png","caption":"","border":false}]}
```

Issuu - Spotify Podcast beta program

Performance Marketing

Major: Business Administration
Minor: Corporate Social Responsibility

• Audit paid media channels and platforms.
• Manage paid media agency.
• Align branding across search and social campaigns while creating processes for testing new concepts.  
• Quarterly budget and performance tracking.

Contractor

• Create and launch paid ads on social. 
• Planning and running campaigns for Black Friday, Cyber Monday and Christmas campaigns.
• Grow followership and increase engagement on social.

Performance Marketing Consultant

This sample case study showcases how I approach and plan new A/B testing and CRO opitmizations.

Website Lead

Performance Marketing Manager

• Track and update knowledge bases, product features, and member requests product evolves.
• Assist in account building and website form installations.
• Monitor referral payment program for fraud activity.

Member Experience Associate

1-year Development Program: intensive coursework and active campaign tasks with in-house Performance Marketing team.

Stephanie McQuade

2023