An AI-powered expense management App that automates expense reporting. Circula reads amounts, dates, merchant and VAT automatically from receipts and creates bookings for the general ledger using OCR technology.
As a Product Manager, my role was shaping and executing the go-to-market strategy for the Spanish market. Leading a cross-functional team, I oversaw the development ensuring alignment with the unique needs and preferences of the Spanish user base.
My role
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Led the localization of marketing materials and product features to align with Spanish business practices, contributing to a 6% improvement in user engagement.
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Conducted market research to identify legal compliance requirements for expense management in Spain, ensuring the product adheres to local regulations and standards.
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Conducted market research to understand the specific needs, regulatory landscape, and competitive landscape of the expense management sector in Spain.
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Oversaw the localization of the app, ensuring that it meets language and cultural expectations, complies with local regulations, and integrates seamlessly with existing financial systems used in Spain.
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Collaborated with sales teams to tailor messaging and sales collateral for the Spanish audience, contributing to a 15% increase in sales conversion rates.
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Identified and defined target user personas within the Spanish market, considering cultural nuances and local business practices.
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Gathered user feedback to iterate the product for optimal user experience and market penetration.
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Implemented analytics framework to track user behavior, adoption rates, and feature engagement within the Spanish market.
