Linearity is an intuitive and versatile vector graphic design software that empowers artists and designers to effortlessly craft pixel-perfect illustrations, logos, and more across macOS, iPadOS, and iOS devices.
The rebranding was born amid to address evolving market dynamics, refresh the company's image, and strengthen its positioning in the industry. I led the implementation of the branding guidelines for the marketing website, translating them into tangible and actionable outcomes.
My Role
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As Product Manager for the assistant, I worked collaboratively with Linearity’s marketing team and lead the a tech team of UX/UI designers and software engineers. Silvia had weekly stand-up meetings, sprints, sprint reviews, and retrospectives.
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Led and supervised the creation of the Design System. This DS was later used to create a consistent and cohesive visual and functional language throughout the website and brand. It served as a centralized resource that provides guidelines, standards, and reusable components for design and development teams.
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Ensured the rebranding effort reflects the company's mission and vision.
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Created documentation for internal teams on how to manage and update the new website as well as providing training to ensure everyone can use the new platform effectively.
Main Takeaways & Results
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Industry Awards: The rebranding effort received recognition within the industry, winning Best Design Awwwards for its excellence in design and achieving a consistent +4.6-star rating in the App Store.
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Project Management Expertise: Demonstrated the ability to oversee and manage a complex rebranding project from inception to completion.
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Stakeholder Communication: Successfully communicated with diverse stakeholders, including executives, team members, and external partners, maintaining transparency and alignment throughout the project.
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User-Centric Approach: Prioritized user feedback and research insights to drive design decisions, resulting in a website that better meets user needs and preferences.
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Data-Driven Decision-Making: Leveraged data and analytics to make informed decisions and measured the impact of the rebranding effort.
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Enhanced Brand Recognition: The new brand identity resonated with the target audience, leading to improved brand recognition and recall.
