### **A Brewing Legacy Begins**

In the bustling streets of Victorian England, where industrial innovation was flourishing, a remarkable story was brewing—one that would forever change the landscape of branding. This is the tale of Bass Brewery and its legendary red triangle trademark, which became the first officially registered trademark in the United Kingdom on January 1, 1876.

### **The Visionary Behind the Brewery**

The year was 1777 when William Bass established the Bass Brewery in Burton-upon-Trent, a town known for its mineral-rich water ideal for brewing. With a vision to create a high-quality beer enjoyed worldwide, Bass understood that branding mattered. While competitors focused solely on brewing, he sought to carve out a unique identity for his product.

### **A Turning Point: The Trade Marks Registration Act of 1875**

As the Industrial Revolution surged, counterfeit goods became rampant. To combat this, the British Parliament enacted the Trade Marks Registration Act of 1875, allowing businesses to register their trademarks for the first time. On that historic morning of January 1, 1876, Bass Brewery made history by being the first to file for registration.

### **The Iconic Red Triangle**

The trademark was a simple red triangle—an instantly recognizable symbol that stood out against ornate logos used by competitors. It represented strength, stability, and quality—qualities essential to Bass's success. Interestingly, the triangle drew inspiration from shipping practices where barrels were marked for easy identification.

### **The Historic Morning of January 1, 1876**

Legend has it that a representative from Bass Brewery camped outside the Trade Marks Registry Office overnight to ensure they would be first in line. At precisely 9:00 AM, they submitted their application for the red triangle, officially recorded as Trade Mark No. 1. This moment not only secured Bass's brand identity but also set a precedent for businesses across Britain.

### **The Rise of an Icon**

Over time, the red triangle evolved into more than just a trademark; it became synonymous with quality beer enjoyed globally. Bass Pale Ale was one of the most exported beers of its time and even caught the attention of artists like Pablo Picasso, who featured it in his works.

### **A Symbol That Endures**

Despite changing times and fierce competition, the red triangle remains a testament to effective branding and foresight. It stands as a proud reminder of history and continues to evoke nostalgia for one of the world’s oldest beer brands.

### **Why This Trademark Matters**

The story of Bass Brewery's red triangle is not just about beer; it represents a turning point in commerce and intellectual property. By securing their trademark, Bass demonstrated how innovation extends beyond products to include protecting one's identity.

### **Final Thoughts**

The iconic red triangle tells a story of ambition, innovation, and excellence. It reminds us that even simple symbols can leave profound marks on history. From Burton-upon-Trent to global markets, the Bass red triangle lives on as a timeless reminder of how one small decision can shape a legacy that lasts for generations. Cheers to the visionary brewery that dared to make history! 🍻 #BrandingHistory #BassBrewery #Trademark

The Legendary Tale of the World's First Trademark: Bass Brewery's Red Triangle

UI/UX Designer

Software Project Innovation Category - 2nd Runnder Up

The Most Popular Project - WINNER

The Logo Contest

I'm thrilled to announce that I've won the logo competition for the Santado brand, organized by [Bro Code](https://www.facebook.com/profile.php?id=61558926603859&__cft__[0]=AZWSgk0OXHUaTelq624qfhXBI6C0MrfREYYk36-zq7ymgGLUm3B15pkEDXUmJwWRZpmsSa5U17vSNDlbiYpiRjx2feg99kwYytR-GltU19yYUCSF97t2IoSGZCNoKRNVyD1XWggfYEmUb4Aqy4UzrcNQ9t3UxHaxMXOn-nCD46vHdg&__tn__=-]K-R), among 423 competitor logos!

UX Fundamentals

The Basics\
Animation Foundations\
Character Animation Essential Training\
12 Principals of Animation for CG Animators\
Animation Pipeline Production

Animation & Adobe After Effects Essential Training

Blender 2.8 Essential Training

Design Thinking : Understanding the Process

Design Thinking

Before & After - Less is More

This course focused on the fundamentals of WCAG 2.2 guidelines, identifying accessibility issues in digital projects, and optimizing designs for inclusivity. It provided hands-on training in identifying and resolving accessibility challenges directly in Figma and emphasized effective collaboration with developers to ensure compliance with accessibility standards.

Designing with the WCAG 2.2 Guidelines

Learning Catalog Design

Completed Below Certifications\
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Learning Graphic Design;

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\- Things Every Designer Should Know\
\- Techniques\
\- Set Perfect Text\
\- Presentations\
\- Layouts\
\- Cropping Photographs

Learning Graphic Design

\- Getting Started\
\- The Cover\
\- The Inside Pages

Magazine Design Start to Finish

GCE O/L (2014)  - Passed with 9 "A"s

GCE A/L (2017)  - Passed in Maths Stream

Spin Riders Club is a passionate community of motorcycle enthusiasts dedicated to exploring the thrill of the open road. The club brings together riders of all skill levels to share unforgettable journeys, promote road safety, and foster camaraderie.

Beyond the roads, we are committed to giving back to the community through impactful CSR initiatives. From organizing charity rides to supporting local causes, we strive to make a positive difference while celebrating the spirit of adventure and the love for two wheels.

Secretary

\- Led the revamp of mihcm.com by independently creating and integrating a new design system, enhancing usability and user satisfaction.\
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\- Developed brand guidelines to ensure consistency and strengthen brand presence across all platforms.\
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\- Conducted user research and created personas to inform intuitive, user-centered design decisions.\
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\- Designed wireframes, prototypes, and high-fidelity mock-ups for web and mobile, collaborating with developers to ensure smooth implementation and consistency.

UI/UX Designer - Marketing

\- Contributed to the design and development of user interfaces for web and mobile applications, focusing on web UIs for MiHCM sub-websites such as [enterprise.mihcm.com](http://enterprise.mihcm.com), [lite.mihcm.com,](http://lite.mihcm.com) and [analytics.mihcm.com](http://analytics.mihcm.com). \
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\- Created engaging visual content for various platforms, including PowerPoint decks, social media content, and marketing materials like brochures, banners, notebooks, and t-shirts. \
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\- Utilized video editing and creation skills to enhance multimedia content, ensuring alignment with branding guidelines and objectives. \
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\- Conducted usability testing sessions and analysed user feedback to improve design effectiveness across various platforms.

Junior Graphic Designer

\- Designed and developed web UIs, social media visuals, and marketing materials, ensuring cohesive and engaging user experiences across platforms.\
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\- Led multimedia projects, including video editing and motion graphics, to create dynamic content aligned with branding and marketing strategies.\
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\- Conducted usability testing and collaborated with teams to refine designs, ensuring consistency and user-centered outcomes.

Specialist - Creative Design

Dezign24x7 is a leading design solutions provider, transforming visual communication across graphic design, web design, UI/UX, photography, SEO, and digital marketing. Since 2019, we have served over 100 clients globally, delivering innovative and impactful solutions that set businesses apart. Renowned for our excellence and client-focused approach, we continue to elevate brands and drive digital success worldwide.

Shamal Iroshan

2025