**Overview:** The e-commerce website for a leading apparel brand, "StyleThreads", was facing challenges related to low user engagement, cart abandonment, and suboptimal sales conversions. The primary goal was to streamline the user journey to ensure a seamless and intuitive shopping experience, ultimately aiming to increase sales.

**Problem Statement:** Upon initial analysis, several pain points were identified within the user journey:

* Complex navigation which made product discovery difficult.

* Inconsistent product information presentation.

* Multiple steps for checkout, leading to cart abandonment.

* Lack of personalized product recommendations.

**Solution & Strategy:**

1. **Simplified Navigation:** Redesigned the main navigation menu, grouping items logically and introducing a mega-menu for easier product discovery.

2. **Enhanced Product Pages:**

   * Introduced uniform product templates ensuring consistent information display like price, size, and product details.

   * Added high-quality images and 360-degree product view functionality for better visualization.

   * Integrated user reviews and ratings directly on the product page.

3. **Optimized Checkout Process:**

   * Reduced the checkout steps from five to three.

   * Introduced a guest checkout option to cater to users who didn't want to create an account.

   * Implemented real-time form validation to reduce user errors and checkout friction.

4. **Personalized Experience:**

   * Developed an algorithm to suggest products based on user browsing history.

   * Implemented a "Frequently Bought Together" section to encourage additional purchases.

**User Testing & Feedback:** Conducted multiple rounds of user testing to gather feedback on the redesigned interface. Most users found the updated website more intuitive and expressed a higher likelihood of completing a purchase.

**Outcome:** Three months post-implementation, there was a notable decrease in cart abandonment rates. The streamlined user journey and improved product pages contributed to a 15% increase in overall sales compared to the previous quarter. This successful redesign not only boosted sales but also enhanced the overall brand perception in the digital space

More about the ecommers project

UI/UX Designer

Best UI Design

Streamlined the user journey, which led to a 15% increase in sales.

E-commerce Website

Led design projects, coordinated with developers, conducted user testing.

Shahil

2023