Rubin

Rubin

Marketing, Branding, Content, She/ Her

Dynamic Marketing Lead with around 4 years of experience in Web3, SaaS, Consulting, and digital content creation. Proven track record in developing go-to-market strategies, product positioning, and market analysis. Increased user retention by 25%, doubled site impressions, and led rebranding campaigns. Skilled in creating brand guides, ICPs, and executing growth marketing campaigns.

Projects

2024
  1. Developed Comprehensive Keyword Strategy: Conducted in-depth keyword research to create a strategic framework targeting top, middle, and bottom of the funnel stages, ensuring a holistic approach to capture diverse user intents.

  2. Crafted Website Outline: Designed a clear and effective website structure, optimizing user experience and navigation to enhance engagement and conversion rates.

  3. Authored Engaging Website Content: Wrote compelling, SEO-optimized content tailored to resonate with the target audience, driving organic traffic and improving search engine rankings.

  4. Executed User Intent Research: Analyzed user behavior and search intent to align content strategy with user needs, ensuring relevance and value throughout the customer journey.

2023
  1. Drove initial engagement and brand awareness by implementing introductory launch strategies on LinkedIn and Twitter, achieving an increase in followers and a 40% rise in engagement within the first 3 months.

  2. Conceptualized and defined the brand's positioning, messaging, and key topics, establishing a clear and compelling brand identity.

  3. Developed and managed a comprehensive Notion tracker for ideas and workflows, enhancing team productivity by 30% and streamlining content creation.

  4. Formulated a detailed three-month strategy, contributing to website and product MVP ideas, and conducting thorough research that supported strategic decisions, leading to a significant improvement in user experience and functionality.

2023

Single-handedly constructed pre-launch hype and twitter launch strategy for Synergy, an ecosystem management tool by The Dapp List.

2023

Pathways is a beginner's guide to web3 that provides a user-friendly path from wallet sign-up to learning about core concepts like DeFi and NFT’s.

The strategy helped organize team goals and quantify each and every aspect of the process. Because of this the beta version became live in less than the given timeline.

2023
  1. Revamped Homepage Content and Proposed Design Enhancements.
  2. Optimized the Voting Requirement Process for a 200% Increase in Participation.
  3. Collaborated with Tech and Design Teams to Rewrite Entire Website Content.
    (more details in the doc below)
2023

Wrote and helped frame the sequence of the reader journey with the team. Currently in beta version, actively working towards what can be added further in the path.

2023
Explain Like I'm 5 (ELI5) - Host at The Dapp List

Explain Like I'm 5 session by The Dapp List project Launchpad (incubator) aims to provide a detailed yet beginner friendly tutorial of the projects being launched during the Launch week.

2023
Web3 1:1 Talk show host at The Dapp List

Hosting Web3 1:1 talks show with co-founders and developers of various projects in the Web3 space, discussing about the things that matter and what their protocol does to solve the problems in the decentralized world

2019
Sampling Plan: Doritos at PepsiCo
  • Successfully completed pilot study and implemented sampling at 33+ locations targeting 50L+ people.
  • Spearheaded for sampling plan for Comic-Con and Coordinated with various agencies in order to line up the stock and gathering customer response.
  • Identified and took prompt action against the problems faced during the implementation.
  • Extracted statistical inferences from previous year in order to conduct a comparative analysis to achieve 90% cost savings than previous year.

Side Projects

2023

I actively collaborated with the founders of Hexorial Studios, a dynamic firm specializing in designing tools and plugins for Figma and Adobe users, serving an extensive subscriber base of over 1 million members within the Figma community. The details of my work are entailed below.

2022

Hubble exchange is the newest addition to decentralized perpetual futures trading on Avalanche. Launched on mainnet in August 2022, it aims to provide a lightning fast experience for people to trade cryptocurrencies and has managed to capture the attention of perpetual future traders since its launch on the testnet itself.

2022

It has been reported that there will be $3.1 trillion worth of investments in blockchain technology by 2030, according to Gartner. Due to this significant adoption of blockchain technology in industry, there has been a high level of research in this area. The following report focuses on the performance of major L1 blockchains on the most vital aspects.

Work Experience

2023 — Now
Remote
  1. Product Marketing

    Spearheaded a rebranding campaign which increased contact form fill-ups by 35% and user retention by 25%. Collaborated with cross-functional teams to drive product success and managed product launches and marketing campaigns.

    Created a comprehensive branding guide, product messaging and content themes, raising LinkedIn followers from 7,000 to 9,500+ in 1.5 months.

    Orchestrated Go-to-market strategies which doubled site impressions, achieving an increase from 36K to 216K in 6 months.

    Analyzed competitive data to enhance website visibility, leading to a 25% rise in organic traffic.

    Created and refined product ICPs (Ideal Customer Profiles) to better target and engage key market segments.

    Analysed market trends and competitor products to improve product UX by 3x.

  2. Project Management

    Implemented a content calendar, boosting production efficiency by 60%.

    Directed a website redesign that improved page load speed by 40% and reduced bounce rates by 20%.

    Achieved a 70% rise in social media conversion rates using Google Data Analytics.

    Planned and executed an email outreach campaign that increased website traffic by 20% in a month.

    Coordinated backlink outreach initiatives, boosting referral traffic by 35%.

2022 — 2023
Remote
  1. Achieved growth of 100% in one year by orchestrating marketing and content strategies across website & social media, resulting in a 60% surge in traffic.

  2. Drafted and edited compelling content for weekly newsletters, resulting in a 40% increase in subscription rates.

  3. Implemented a comprehensive content marketing strategy that tripled user engagement, resulting in a 300% increase in website visits and a 250% increase in time spent on site.

  4. Collaborated with design and development teams to create interactive tutorials and educational materials, contributing to a 75% decrease in user drop-off rates.

  5. Authored 10+ insightful reports and blogs on the Decentralized Web3 ecosystem.

  6. Hosted live webinars with prominent project founders, such as Entangle and DYOR Exchange, attracting over 200 attendees per session.

Skills: Marketing Strategy · Qualitative Research · Content Management · Social Media · Copywriting · Content Strategy · Technical Writing · Community Management · Web Content Writing · Blockchain · Marketing

2021 — 2022
Bengaluru
  1. Developed and delivered 20+ Market Intelligence reports, driving $500 million in global investments and 30% YoY growth in client engagement.

  2. Advocated for strategic economic policies, leading to a 20% boost in ease-of-doing-business index for the targeted region.

  3. Employed trend analysis to enable clients to proactively seize opportunities in tech, renewable energy, and sustainable agriculture, resulting in an estimated $300 million in greenfield FDI investments.

  4. Contributed to consulting Georgian Government to structure their EV sector resulting in a 25% increase in FDI investments while creating 5,000+ jobs through 15 strategic partnerships and onboarding 10 new multinational corporations.

Skills: Press Releases · Qualitative Research · Content Management · Copywriting · Foreign Investment · Consulting · Content Development · Creative Content Creation · Business Analysis · Policy Analysis · Trend Analysis · Statistical Data Analysis · Pitch Deck Writing

Writing

2024

The article outlines what is driving explosive growth in Web3 loyalty and questing platforms, and compares two of the major players in Layer3 and Zealy. Both stand at the very apex of this space but represent different approaches from one another, showcasing the various strategies that are injecting excitement and innovation into the Web3 ecosystem.

2023

Blockchain and cryptography have always gone hand in hand, but introducing ZKP has renewed interest in their partnership. By utilizing cryptographic methods, ZKP ensures that transactions on a blockchain platform are secure and tamper-proof.

2023

This research report highlights the most significant events and developments in the Web3 space over Q1 2023. It covers major fundraises, mergers and acquisitions, as well as tracking the latest advancements in Web3 gaming, decentralized finance, and non-fungible tokens.

2023

Imagine you have a secret diary where you write down your deepest thoughts and feelings. You want to keep it private and not let anyone read it without your permission. So, you use a special invisible ink that only you can see, and you keep the diary locked in a secret drawer that no one knows about. That’s similar to how Elusiv’s privacy layer works for blockchain transactions.

2023

Bitcoin ordinals — NFTs that are inscribed directly on the Bitcoin blockchain. But is this trend here to stay or just another passing fad? Let’s dive in and find out!

2022

This research report provides a comprehensive examination of the state of the market 2022, including identifying prevalent trends, assessing challenges, and identifying opportunities. The findings of our research indicate that the majority of the Dapp user base currently are concentrated in the gaming and gambling sectors. However, there has also been tremendous growth in the utilization of Dapps in decentralized finance, as well as in other areas such as social media.

2022

The Merge was a highly anticipated event in the cryptocurrency space, and was expected to have a major impact on the Ethereum network and the technologies that are built on top of it. In this article, get to know what The Merge is, why it's happening, and what it could mean for the future of Ethereum.

2022
Industry Blueprint: Electric Vehicles, Wavteq (Acq by Financial Times)

This report was made on the request of Government of Georgia State to analyse future opportunities globally and what's in it for them. This report consists of a well- made global EV ecosystem, Industry trends, Growth Drivers, Corporate investment analysis across the world and market perspectives for USA and Georgia.

Other Industry blueprints I have constructed include Pharmaceuticals, Medical Devices, Engineering R&D, Semiconductors, CleanTech and Cybersecurity

2022
Opportunity Field Guide- Germany, Wavteq (Acq by Financial Times)

This report consists of Investment and economic blueprint of a particular country. It focusses a bit on Business Culture, Investment and Trade outlook (inward and outward), Major events and associations, etc.
I have made numerous other Opportunity field guides for Israel, Australia and India

Education

Bachelors of Commerce (hons.) at Maharaja Agrasen Institute
Delhi

Major: Marketing
CGPA: 8.8

Contact

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