Romain Silva

Creative Strategist in Paris

28 years old freelance Creative Strategist interested in advertising, media, (e)sports, TV shows and a bunch of other things.

Work Experience

2021 — Now

Sponsoring Strategic Planner at Paris Saint-Germain

Paris

Creative strategy lead for the New Business team, part of the Sponsorship Department.

2020 — 2021

Influencer Creative Strategist at Follow

Paris

Strategy lead, providing social & influencer work for brands in tech (Instagram, Samsung), beauty (L’Oréal, Clinique), fashion (Nike, Celio, Jonak) + more.

2020 — 2020

Assistant Strategic Planner at Buzzman

Paris

Benchmarking, insight digging, developing strategic recommendations, writing creative briefs.
Brands: Boursorama, Burger King, Direct Assurance, EasyJet, Häagen-Dazs, Huawei, Ikea, Little Big Change.

2017 — 2018

Assistant Strategic Planner at Duval Guillaume

Brussels

Elaboration of strategic recommendations, search for insights, writing of creative briefs, benchmarking and market analysis, writing of monthly brand reviews.
Brands: Air France, Arla, Axa, Brussels Food Campus, Croix Rouge, Yves Roche

2017 — 2017

Assistant Strategic Planner at Marcel

Paris

Education

2015 — 2020

Master’s Degree - Public and corporate communications at Sciences Po

Lille

Multidisciplinary studies, specialized in communications: strategy, communications, marketing, management, media. 6-month abroad studies at the Maastricht Int. Business School.
Research paper: Watching TV shows at the age of hyperchoice: the role of the recommendation system at Netflix.