lpd @soot
About
Indie designer shaping brand, web, and software experiences…
Projects
Established brand identity "Hieronymous", MVP, and new distribution models for the Flora editor. Planted seeds. Convinced founder to change name from "flowers.ai" to Flora (thank god)
Mythra (mith-ruh), (noun), is the concept of a latent space of available internet resources that LLMs can request by turning natural language queries into HTTP request strings.
Designed a management tool for employers to track employee clock-ins, alerts, and schedules.
Articulately designed and pitched cuisine product brands to my client, Racer, to bring to production.
Designed and prototyped a smart Youtube extention that detects products listed and generates a quick link to the following purchase site.
Work Experience
Designing the spatial file system and liquiding the metal
Holding the stakes of Linear + Figma
Renaise is a single person studio and is the creative consultancy and design practice of (mainframe) based Product Designer - Renaise. The studio has a reputation of producing striking visual identities and imagery for early stage companies.
Led redesign sprint for the global customer-facing site for Aputure - a manufacturing company for industrial pro-lighting
Founding designer for two products; rememe (formerly Collage) and rememe friends. Carried out tasks cross-functionally with growth, research, and development.
Core Experience and User Acquisition (Growth). Initiated the brand identity for virtual brands from conception to direction. Designed, managed, and A/B tested static and user generated ads.
Core Experience - Mobile. Conductive qualitative interviews and internal ideation workshops. Designed and maintained core design system and style library application.
Contract role
Side Projects
Artifice is a cultural index (basically event series) of gallery concepts we call Black Box (digital media) and White Box (physical media) every season.
Curation and direction done by Bobi, Ethan, Sarah and I.
Conducted brand identity and production design.
Renaise leans into White Box production
Bobi leans into Black Box production
Artifice exists so more artifices can happen!
A collective of technologists trying to build the future of IRL/URL experiences, decentralized technologies and distributed companies, with past experience working with unicorns, top creatives, artists, musicians, entertainers & brands
Exhibitions
The human condition under late-stage capitalism as told through subject matter centered around toilets.
Awards
Proof of Concept: protocol summoning natural language queries into HTTP requests. Re-imagining the paradigm of resource accessibility on solving modern-day problems (booking flights, asking for weather, etc)
Collaborated with a team of 3 to present Airbnb Journals - a networked documentation and itinerary tool for Trips and Experiences on Airbnb.
Worked with a team of four to launch Munchbot - a Messenger bot streamlining nearby quick bite recommendations nearby filtering from cuisine to budget for the end user.
Volunteering
Offering portfolio critique and university/early career advice to incoming and post grad students.
Education
Visual communications + art and technology concentration.