SOOT
What is your team mission?
SOOT is a creative technology company based in NY. We created a new way of mapping and exploring visual information inspired by the self-organizing principles of nature. It's much faster and more fluid than a traditional website or portfolio - how creative work was meant to be presented.
What is the product you’re building?
A Tool to See Everything
When you look at your hard drive, everything you’ve ever made, seen, experienced, saved… is flat. But hidden somewhere in all those iterations of files labeled “clientpresentationR10_final_final.pdf” is your brilliance.
What if navigating your files didn’t have to be one-dimensional? What if navigating your files felt less like homework, and more inspiring, revealing truths about yourself and your desires?
If you could see everything you would know that you’ve been inspired by the Bauhaus movement forever. Or that you’ve used Unica77 in 3 different projects. Or that you have an affinity for posing models against red seamless. Or that you’ve been collecting photos of 13 separate oversized grey coats.
When you See Everything, you explore your ideas more deeply and discover new possibilities, streamline your work and increase your output, collaborate more effectively and share your work with the world. Goodbye Flat World.\