Creative generalist with over ten years of experience across agency, in-house, and freelance roles.
My love for design resonates within the areas of brand, motion, visual, and campaigns—as well as work that highlights diversity and inclusion. I’ve had the privilege to work with a wide variety of clients in industries including hospitality, technology, travel, B2B, banking, non-profit, and transportation.
Contact
Work Experience
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Work directly with Creative & Strategy Directors, alongside partner agencies, to guide and design projects from conception through ideation, pitch, and execution to final delivery. Select clients include Chase, Zoetis, Johnson & Johnson, Virbac, and T-Mobile.
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Introduced Figma to an agency level that grew our agency capabilities in web and digital, allowing us to build design systems and work collaboratively with our clients internal teams.
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Guide and mentor a small team, fostering collaboration and transparency. This includes conducting feedback sessions and offering personalized mentorship to encourage growth and development.
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Build and maintain relationships with clients and vendors, ensuring that feedback and asks are incorporated effectively within project scopes. Skillfully navigate creative challenges, pushing the boundaries beyond the scope when necessary to achieve exceptional results.
Conduct research, develop concepts, and design brand identities for individuals and companies within the tech, content creation, and advertising industries. Additionally, work directly within agencies and studios a variety of roles from print design, web, and digital advertising.
Select agencies and clients include Anomaly, Absurdity, Marriott, and Snazzy Labs.
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Took direct ownership of multiple projects in branding, animation, video, and digital production using tools such as Figma, After Effects, Premiere, Illustrator, and Photoshop. Esteemed clients include Deloitte, American Express, Bristol Myers Squibb, and Amgen.
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Played a key role in the development of creative concepts, providing creative support to Creative and Art Directors as well as working directly with other designers, strategists, and copywriters.
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Designed print and digital collateral for the marketing team, including sell sheets, media kits, web content, advertorials, decks, and social posts.
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Concepted promotional advertising with ad partners for the companies in-house publications such as Parade, Relish, and Spry Living Magazines.
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Collaborated closely with the sales team to design, produce, and print custom mailers and packaging, tailored to enhance new business opportunities and meet specific client needs.
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Led the design and launch of Moonshine, our first digital product on Google Play, achieving over 2.4 million downloads and 500,000 active users within two years.
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Developed within Android Studio to deploy updates that included app enhancements, bug fixes, and design modifications over a three year period.
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Partnered with a small team of software developers and product designers in developing and launching a variety of mobile product dashboards for the Android operating system.
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Provided branding and product design for clients in the tech and content creation industries.
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Within a year, crafted hundreds of digital assets for product launches, expanding the product asset library by more than 10%.
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Independently managed the creation of essential files for large-scale use in company products.
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Met all deadlines and consistently communicated with the Creative Director, guaranteeing swift and uniform updates across the company’s product line.
Projects
In the early days of Android Lollipop, there was a leak that gave the world a sneak peek of Google's future for Android and design. Codenamed "Moonshine", it focused on depth, shadows, and layers that mimicked the look and feel of paper. This would later turn out to be a part of Google's new design language, Material Design.
A friend of mine and I decided to recreate these icons, and to bring this new style to icons outside of Google's suite. What started as a personal project turned into a massive success.
Awards
Chase Freedom Unlimited "Freedom To Be" Campaign won Bronze in Social Responsibility Category
Chase Freedom Unlimited "Freedom To Be" Campaign won Gold in Financial Services & Insurance Category
American Expresses "Every Step of The Way" campaign in the "Recovery Campaign Evolution" category
Volunteering
Good Measure is a pop-up creative agency that drives impact through creative projects, launching or revitalizing nonprofits in under 72 hours at no cost by gathering creative professionals citywide. As a designer, I work with strategy and brand leads to craft and deliver brand identities. My contributions have shaped the rebrands of Grounded, Classroom Champions, and Humble Design.