Pedro Peguero Jr.
💙

Pedro Peguero Jr.

Senior Art Director in Brooklyn, NY, He/Him

long live posts. long live read.cv

19 days ago

My name is Pedro Peguero Jr. and I'm an Art Director and Designer living in Brooklyn, NY—as well as a loud and proud Dominican 🇩🇴 and Puerto Rican 🇵🇷 who won't turn down some oxtail and tostones.

I'm a generalist with over ten years of experience across agency, in-house, and freelance roles. Currently, I work as a Senior Art Director at a creative agency based in Manhattan, where I have developed a love for being hands-on in the design process and leading teams to do dope work. I'm also a lover of brand, motion, digital, and campaigns—as well as purpose driven work involving diversity and inclusion.

Brands I've worked with: American Express, Amgen, AXIS Capital, Bristol Myers Squibb, Chase, Deloitte, Diageo, Disney, FX, Hills, Johnson & Johnson, Marriott, Microsoft, One World Observatory, Ricoh, Stryker, T-Mobile, Uber, Virbac, and Zoetis.

Side Projects

Ongoing
For My Friends

An ongoing series of mini-projects crafted in both physical and digital mediums that involve my friends and close colleagues. These projects embody my stance of “approaching design unseriously and having as much fun as possible.”

A glimpse of the types of projects:

  • A printed 24x36 poster, crowning my friends dog TIME's Puppy of the Year.

  • A CD I burned with our music-centric friend group, featuring songs from our favorite artists and personal recorded interludes. Included a "behind the scenes" DVD.

  • T-shirt design for a friends birthday that we wore on a trip to Mexico.

  • Birthday card design for a colleague that loved gardening.

2024
iPod Classic

Resurrected my fathers old 5th Gen iPod Classic and gave it a new life with a new (bigger) battery, face + backplate, screen, and now 256GB of flash storage. Used as my primary on-the-go music device. Let's bring back owning your own music library.

2024
Personal Identity

How I represent myself creatively is something I value a lot. I haven’t truly sat down and visited my own visual identity since I was in college. Felt like it was time for a refresh, and I’m very happy with where I’ve landed.

Work Experience

2012 — Now
Designer & Art Director at Freelance
New York
2024 — Now
2021 — 2024
2020 — 2021
2018 — 2019
2014 — 2017
Co-Founder & Lead Designer at Valiant Pixels
New York
2015 — 2016

Volunteering

2019 — 2020

Good Measure is a pop-up creative agency that drives impact through creative projects, launching or revitalizing nonprofits in under 72 hours at no cost by gathering creative professionals citywide. As a designer, I work with strategy and brand leads to craft and deliver brand identities. My contributions have shaped the rebrands of Grounded, Classroom Champions, and Humble Design.

Awards

2023

Chase Freedom Unlimited "Freedom To Be" Campaign won Bronze in Social Responsibility Category

2023

Chase Freedom Unlimited "Freedom To Be" Campaign won Gold in Financial Services & Insurance Category

2022

Uber 'Right to Pride' and National Coming Out Day Campaigns. Audience Honor in LGBTQ+ category. Award honors creative and effective campaign by an LGBTQ+-owned business.

2021

American Expresses "Every Step of The Way" campaign in the "Recovery Campaign Evolution" category

Certifications

2024

Credential ID cbcb6de8-27f9-4177-bfbb-15b71ed77b2c

Education

Bachelor of Fine Arts at New York Institute of Technology
New York

Contact

Apple Music