Pedro Peguero Jr.
🧀

Pedro Peguero Jr.

Senior Art Director in Brooklyn, NY, He/Him

Creative generalist with over ten years of experience across agency, in-house, and freelance roles.

My love for design resonates within the areas of brand, motion, visual, and campaigns—as well as work that highlights diversity and inclusion. I’ve had the privilege to work with a wide variety of clients in industries including hospitality, technology, medical, travel, B2B, banking, non-profit, and transportation.

Contact

Apple Music
Letterboxd

Work Experience

2012 — Now
Designer & Art Director at Freelance
New York
2024 — Now
2018 — 2019
2014 — 2017
Co-Founder & Lead Designer at Valiant Pixels
New York
2015 — 2016

Side Projects

Ongoing
Coming Soon™

A project about the art of the music video, dissecting scenes and pulling a color palette.

Volunteering

2019 — Now

Good Measure is a pop-up creative agency that drives impact through creative projects, launching or revitalizing nonprofits in under 72 hours at no cost by gathering creative professionals citywide. As a designer, I work with strategy and brand leads to craft and deliver brand identities. My contributions have shaped the rebrands of Grounded, Classroom Champions, and Humble Design.

Awards

2023

Chase Freedom Unlimited "Freedom To Be" Campaign won Bronze in Social Responsibility Category

2023

Chase Freedom Unlimited "Freedom To Be" Campaign won Gold in Financial Services & Insurance Category

2022

Uber 'Right to Pride' and National Coming Out Day Campaigns. Audience Honor in LGBTQ+ category. Award honors creative and effective campaign by an LGBTQ+-owned business.

2021

American Expresses "Every Step of The Way" campaign in the "Recovery Campaign Evolution" category

Certifications

2024

Credential ID cbcb6de8-27f9-4177-bfbb-15b71ed77b2c

Education

Bachelor of Fine Arts at New York Institute of Technology
New York