
long live posts. long live read.cv
My name is Pedro Peguero Jr. and I'm an Art Director and Designer living in Brooklyn, NY—as well as a loud and proud Dominican 🇩🇴 and Puerto Rican 🇵🇷 who won't turn down some oxtail and tostones.
I'm a generalist with over ten years of experience across agency, in-house, and freelance roles. Currently, I work as a Senior Art Director at a creative agency based in Manhattan, where I have developed a love for being hands-on in the design process and leading teams to do dope work. I'm also a lover of brand, motion, digital, and campaigns—as well as purpose driven work involving diversity and inclusion.
Brands I've worked with: American Express, Amgen, AXIS Capital, Bristol Myers Squibb, Chase, Deloitte, Diageo, Disney, FX, Hills, Johnson & Johnson, Marriott, Microsoft, One World Observatory, Ricoh, Stryker, T-Mobile, Uber, Virbac, and Zoetis.
Side Projects
An ongoing series of mini-projects crafted in both physical and digital mediums that involve my friends and close colleagues. These projects embody my stance of “approaching design unseriously and having as much fun as possible.”
A glimpse of the types of projects:
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A printed 24x36 poster, crowning my friends dog TIME's Puppy of the Year.
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A CD I burned with our music-centric friend group, featuring songs from our favorite artists and personal recorded interludes. Included a "behind the scenes" DVD.
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T-shirt design for a friends birthday that we wore on a trip to Mexico.
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Birthday card design for a colleague that loved gardening.
Resurrected my fathers old 5th Gen iPod Classic and gave it a new life with a new (bigger) battery, face + backplate, screen, and now 256GB of flash storage. Used as my primary on-the-go music device. Let's bring back owning your own music library.
How I represent myself creatively is something I value a lot. I haven’t truly sat down and visited my own visual identity since I was in college. Felt like it was time for a refresh, and I’m very happy with where I’ve landed.
Work Experience
Volunteering
Good Measure is a pop-up creative agency that drives impact through creative projects, launching or revitalizing nonprofits in under 72 hours at no cost by gathering creative professionals citywide. As a designer, I work with strategy and brand leads to craft and deliver brand identities. My contributions have shaped the rebrands of Grounded, Classroom Champions, and Humble Design.
Awards
Chase Freedom Unlimited "Freedom To Be" Campaign won Bronze in Social Responsibility Category
Chase Freedom Unlimited "Freedom To Be" Campaign won Gold in Financial Services & Insurance Category
Uber 'Right to Pride' and National Coming Out Day Campaigns. Audience Honor in LGBTQ+ category. Award honors creative and effective campaign by an LGBTQ+-owned business.
American Expresses "Every Step of The Way" campaign in the "Recovery Campaign Evolution" category
Certifications
Credential ID cbcb6de8-27f9-4177-bfbb-15b71ed77b2c