I’m a passionate designer who's worked for startups and scale-up companies on both B2B and B2C products. Working within agile methodologies, I've led design from ideation to live production, and I'm experienced in creating design systems, component and style libraries, and defining design strategies to support the design process.
During my career, I've managed design teams and mentored junior designers to help them achieve their career goals. I enjoy collaborating with multidisciplinary designers and engineers, and I’m experienced in working closely with senior stakeholders and external clients.
My goal as a designer is to understand user and business requirements and solve them via clean and elegant design solutions that deliver a delightful customer experience.
Projects
The component library sits at the heart of two products and adopts the Atomic design process to create a consistent user experience for both assessment candidates and academy administrators.
I turned a complex model of a multiple customer and multiple role based system into a simple, intuitive product that would enable RightIndem admin users to easily setup and create new insurer customers.
I was the sole designer and led the product design from ideation to delivery into multiple NHS organisations throughout the UK.
Work Experience
I was responsible for leading the design of the Potential product from ideation to delivery into a live customer environment. My responsibilities also included:
- The creation of a product design strategy, goals and values
- Defined ways of working practises between design and engineering
- Discovered user requirements and business goals through customer sessions and interviews
- Created a design system consisting of a component library, style guide and visualisation library
- Created Jira ticket templates to include User Need Statements within all development tasks
- Ensured all design work met level II of the WCAG
- Worked alongside the illustration designer to create a series of product icons and spot illustrations
- Worked alongside the chief creative officer to create the Potential landing page
- Presented biweekly ‘show and tell’ and ‘lunch and learn’ sessions
As Head of UX and UI Design at RightIndem, an ambitious and fast-moving startup, my role was to oversee design strategy, scalability, and deployment. My responsibilities also included:
- Defined design principles and design values for the team and business
- Identified and created user personas
- Working alongside the CTO, I identified the technology stack that would empower the adoption of our conversational UI design
- Managed and led a team of four designers, which included setting design direction, providing feedback, and providing design mentoring
- Introduced Lean UX as a design strategy
- Worked directly with client’s to understand their needs and goals
- Worked with customer brand guidelines to ensure all aspects of the client's brand and TOV were upheld correctly
- Ensured all product designs met level II of the WCAG
A key achievement at RightIndem was our product winning the Insurance Times ‘Best Use of Technology for Customer Experience’ award in 2017 & 2018.
As Lead UI/UX Designer, I was responsible for the UX and UI design of the company’s flagship product, Care Partner - a responsive web-based application providing patient care tracking and coordination of essential health data. I ensured all design work was accessible to Level II of the WCAG which focused specifically on the use of JAWS technologies.
I was responsible for the user interface design of the company’s flagship product, a patient data analytical tool, which included learning and implementing dashboard designs to present patient data in a highly visual way. I was also responsible for the design of the company’s responsive website, including the front-end build using HTML and SASS and occasional print design work such as course training materials.
As Web Designer at Soula, my main responsibilities included the design and front-end build for all affiliate products for, at the time, the leading affiliate network in the US, Europe and England.
Side Projects
An iOS app that I designed and developed during the UK lockdown to help the world improve their health, mindset, and energy via simple, easy-to-perform exercises. I called these exercises 'pockets'.
Creation of the logo for a Nottingham Dev meet-up group
Illustrations for an iOS game.
Writing
The benefits of wireframing, knowing when to wireframe and the differences between low-fidelity and high-fidelity wireframes.
Empathy is one of the most important skill for UX professionals as it enables our imagination to consider the world from our users’ perspective.
Our screen is an information channel and it dictates the volume of information we can send to the user
How a chapter from ‘Zen and the Art of Motorcycle Maintenance’ changed my approach to all design problem solving
How Medium successfully uses alignment to create structure and deliver a better reading experience
How I organise a high number of client design files which all share one central UI Library
How a simple work conversation made me nervous for the future
How walking stimulates different areas of your brain allowing you to combat the creative block
Learn how to onboard co-workers and senior stakeholders with Lean UX
Simple ideas that I wish I knew when I first started out as a UI Designer
How two simple composition theories allow you to control your user’s experience
Startup life requires speed, agility and flexibility
Key components that allow designers of all experience to create successful brand guidelines.
Volunteering
Fresh out of university, I offered to work for free at a local design agency to gain skills and insight into the world of web design.