AI, growth, and generally provocative ideas

Crafted the UI foundation, design language, typeface, and icons of Skiff as the first design hire.

(fka Ladder) Did all the design as a 0-to-1 product leader owning brand and the mobile & desktop product.

Drove the rebrand, core product redesign, and the marketing that made the Marriage Pact culturally viral, growing by 20x in 1 year.

Made Facebook approachable to the billions of “new to internet people” who've never used digital devices before.

Reimagined design systems use, solving the operational problem underlying inconsistency across 40 million (really!) webpages on IBM.com

Translated a brand identity to product with Pentagram, cut a custom product typeface, drew 100+ original UI icons, and created a complete design system underpinning Skiff Pages, Drive, and Mail.

Won Robert H. McKim Product Design Achievement Award for Stanford Product Design capstone