First design hire. Crafted Skiff's product foundations, design system, typeface, and icons, stewarding us as we expanded from a closed alpha to a public platform with 1M+ users.

(fka Ladder, acquired by Handshake) Led all design as a 0-to-1 product leader, scaling to 50k+ users. Owned brand, mobile & desktop platform, & design system.

Directed experience design & brand team, leading on strategy, craft, and hiring. IC work: drove on a rebrand, core product redesign, future vision work, and the marketing site. Scaled users by 20x in 1 year.

Designed how new users upload profile pictures and browse the News Feed to increase retention. Made Facebook approachable to the billions of “new to internet people” who've never used digital devices before.

Reimagined how employees find and use design systems.