## Goals

* Improve product discoverability

* Clarify Navigation

* Digital Strategy for Genderless and sustainability topics

* Design support during production phase

* 11 days for answering the pitch

* 25 days for production phase

## **Balenciaga’s Future-Oriented Website Redesign**

Balenciaga’s vision for their new website was to showcase their innovative spirit and forward-thinking approach. To achieve this, we concentrated on the following key areas: conducting a comprehensive audit, utilizing a service design approach, implementing a try-on and style finder feature, reevaluating main entry levels for navigation, and addressing product discovery issues to enhance the user experience.

## **1. Analysing User Path for Bags section**

To respond to the pitch, my initial objective was to conduct an audit of the current user journey for bags. I conducted a comprehensive assessment of the mobile flow, pinpointing any problematic areas I encountered, whether they were related to ergonomics or content.

```cv
gallery
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```

## **2. Using an Experience Map for an Improved Sales Funnel**

To respond to the pitch, my initial objective was to conduct an audit of the current user journey for bags. I conducted a comprehensive assessment of the mobile flow, pinpointing any problematic areas I encountered, whether they were related to ergonomics or content.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FRdsLirWDpQSgH3PK1vIfXaK3YIB3%2FRQSie88M95bZI2JmWfWc%2F07995063-31be-49ee-bd0b-59d44bf48e1f.png?alt=media&token=42daffa4-8176-4117-afe6-cfe9e478b24d","id":"07995063-31be-49ee-bd0b-59d44bf48e1f","width":2236,"height":1660,"filename":"Capture-decran-2023-02-27-a-14.35.35.png","type":"image/png","caption":"","border":false}]}
```

## **3. Using an Experience Map for an Improved Sales Funnel**

During the assessment, we identified one of the pain points as: "*It’s hard to select which style I like”*

In addition, the brand expressed a desire for **more engaging and interactive content** that specifically appealed to **millennials and younger audiences**. As a result, we developed several styling concepts to address these objectives.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FRdsLirWDpQSgH3PK1vIfXaK3YIB3%2FRQSie88M95bZI2JmWfWc%2Ff7da8b7f-28a4-473d-a693-95828fa73028.png?alt=media&token=e40412d2-df2f-4a4b-8a5e-311e92fa5b67","id":"f7da8b7f-28a4-473d-a693-95828fa73028","width":2332,"height":1566,"filename":"Capture-decran-2023-02-27-a-14.35.52.png","type":"image/png","caption":"","border":false}]}
```

## **4. Creating Gender-Neutral Navigation System**

The brand has recently implemented a robust non-binary product strategy and requested that the new website align with this direction. The previous main navigation options were limited to “MEN” and “WOMEN.” To accommodate the new approach, I developed a revised navigation system that prioritized products over binary gender categories.

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FRdsLirWDpQSgH3PK1vIfXaK3YIB3%2FRQSie88M95bZI2JmWfWc%2Fbc35a743-6c56-4a32-af23-c881c84e9842.png?alt=media&token=77d5e334-1b7d-4f9f-8069-5ce423db0fa3","id":"bc35a743-6c56-4a32-af23-c881c84e9842","width":3108,"height":1736,"filename":"Capture-decran-2022-03-12-a-12.18.19.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FRdsLirWDpQSgH3PK1vIfXaK3YIB3%2FRQSie88M95bZI2JmWfWc%2Fdc83f3ed-d2e8-4385-a504-f61aa1463d30.png?alt=media&token=62a87cef-bb42-4fae-aea8-ba60129617bc","id":"dc83f3ed-d2e8-4385-a504-f61aa1463d30","width":3104,"height":1734,"filename":"Capture-decran-2022-03-12-a-12.18.06.png","type":"image/png","caption":"","border":false}]}
```

## **5. Solving Product Discovery and Navigation Challenges**

Both our **internal audit and user-testing** revealed numerous issues, including difficulties with **discovering product lines**, understanding **the options available within a line,** navigating the brand’s vocabulary for t-shirt and hoodie fits, and distinguishing between different lines and bag characteristics in the navigation

```cv
gallery
{"layout":"hscroll","images":[{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FRdsLirWDpQSgH3PK1vIfXaK3YIB3%2FRQSie88M95bZI2JmWfWc%2F52439cf1-4b66-4e32-8fa1-b0daa3dd3d35.png?alt=media&token=cea8e0f9-cc55-4168-8f83-1648162e86b7","id":"52439cf1-4b66-4e32-8fa1-b0daa3dd3d35","width":3104,"height":1732,"filename":"Capture-decran-2022-03-12-a-12.31.50.png","type":"image/png","caption":"","border":false},{"src":"https://firebasestorage.googleapis.com/v0/b/maitake-project.appspot.com/o/pages%2FRdsLirWDpQSgH3PK1vIfXaK3YIB3%2FRQSie88M95bZI2JmWfWc%2F54b98942-6f56-4091-b9e9-f778d4ee8201.png?alt=media&token=9f898b27-f139-4822-9ca6-73eeb886b62e","id":"54b98942-6f56-4091-b9e9-f778d4ee8201","width":3102,"height":1740,"filename":"Capture-decran-2022-03-12-a-12.31.42.png","type":"image/png","caption":"","border":false}]}
```

> We helped BALENCIAGA identify their main pain points, could it be regarding current funnel, discoverability issues and opportunities that were not identified yet. I believe that’s why they selected our proposal to handle the redesign project.

Balenciaga

Creative Director

The heart & the mind, how we create & communicate

Here we are, January already started and the holidays are behind us. This break was fulfilling and very welcome before diving into new goals or maybe even new beginnings.

Site of the day - Tandems

Honorable Mention - Récits d'Egypte

Honorable Mention - Recyclons nos Papiers

Project Management + Conception of a Facebook video game on recycling

Honorable Mention - Paris la Nuit

Site of the day - Sonya Rykiel

Information architecture & IxD of the website

Honorable Mention - New York Times

Worked on Corporate templates for the website + Intranet

Honorable Mention - Zappos Kids

Worked on ergonomics improvements linked to filters, marketing page and navigation.

Honorable Mention - IRAQ

Honorable Mention - Barnes Foundation

Designed the Online browsing Collection experience

Honorable Mention - M

FWA of the day - Recyclons nos Papiers

Au delà du jeu vidéo - Flat Eye

Honorable Mention - Karl Lagerfeld

Renew

Interview

De Paris à Los Angeles, rencontre avec ces artistes français qui exposent au soleil faute d’ouverture dans les galeries de la capitale.

L.A. ou le nouveau rêve américain des artistes parisiens.

What did the industry teach these designers?

2019 Round Up

This is my interview on Vogue Taiwan where I speak about my journey on immigrating to Taiwan, how modelling helped me understand my gender fluidity and the importance of Art.

Gender Fluidity

This month I’m featuring Chlo, a French designer based in Taipei, Taiwan. Chlo has worked as a freelance remote designer for 5 years, and wouldn’t change it for the world.

Kerning from the best — 5 minutes with Chlovis Lobre

When a management game meet narrative storylines. I led the UI for this game, collaborating with one motion designer, one brand designer and one illustrator.

Flat Eye

La Philharmonie de Paris

L'Oréal Paris

I was brought onto AREA17’s team to collaborate on the strategic deck for their pitch to redesign BALENCIAGA’s ecommerce website. I worked closely with the team to develop a winning pitch and was thrilled to learn that our agency had won the project.

The Times wanted to rethink their intranet to align their new human resources vision.

The New York Times

Sharing thoughts on linguistics and work culture to spread positivity and luck around me.

Thoughts from Afar

Discover Bangkok's hidden spots with our app. 
Curated places for each neighbourhood, this app allows you to discover everything around you at a walking distance, that way you can avoid the touristic tour and enjoy another side of Bangkok.

Walk in Bangkok

Fasty is a 16:8 fasting timer for Apple Watch. No subscription, no dieting pressure. Easy and flexible. - Practical: Get notified at the right moment - Flexible: Change your eating time on the go - Secure: We are not tracking nor saving your data

Fasty: your 16:8 Companion

This app helps you remember the ideal temperature for each one of your tea, in order to drink it perfectly brewed.

Aisatsu

Transform your exhibitions into interactive spaces with Augmented Reality.

Glazer

This is a talk I gave to M2 Students at Gobelins, on remote working and immigration.

Remote working

UX 101

Leading the experience for L'Oréal Paris worldwide master website redesign.

Lead UX

After a failed first launch of their product, Contexte asked me to join their project to redesign and ship the product again. It was done in a user-centric process, and the redesign led to an additional income stream. 🎉

Interaction Designer

Creating a product studio in Taiwan, starting with our first product Glazer: an Augmented Reality viewer for artists.

Co-founder

Lead Information Architect& IxD

Webdesigner

Designing the Product Vision around new tools and resources for Contexte

Senior Product Designer

UX/UI & Project Manager

I led the UI for this game, collaborating with one motion designer, one brand designer and one illustrator.